Eurobike Award 2023 will be presented in Frankfurt for the first time

17th Presentation of the Eurobike Award Returns With a New Partnership; Registration Phase Begins Today

Frankfurt am Main – A barometer for trends in the bicycle sector: the Eurobike Award 2023, the renowned distinction for innovative and high-quality products from the bicycle and future mobility industry, will be presented at Messe Frankfurt for the first time following the relocation of the leading international Eurobike trade fair from Lake Constance to the River Main – with the German Design Council as a competent partner at its side. The new products submitted will be evaluated during a multi-level selection process by an independent jury according to criteria such as design, level of innovation, production quality, and cost-effectiveness. Submissions will be accepted from January 31 to April 14, 2023. The second instance of the Eurobike in Frankfurt will be held from June 21 to June 25, 2023.

The relevance of individual mobility has increased within the past few years, not least due to the Corona pandemic. E-bikes in particular have been refined with regard to design as well as increasingly less visible technology. In addition, ground-breaking innovations have been made with respect to safety. One recognizable trend is the increasing diversification within the individual bicycle categories: there are more and more types of bicycles within the categories or even new developments such as the SUV E-bike, which combines the functional features of city bikes with off-road capabilities. In general, cycling is increasingly developing into a discipline that combines functionality and lifestyle aspects and meets the demands of sustainable mobility.

Focus on the Promotion of Innovations and Trends

The Eurobike Award not only detects these current industry trends, but also aims to encourage further development and successful market positioning of new products in the bicycle and mobility industry by honouring outstanding innovations. ‘We present the most prestigious accolades within the bicycle and mobility industry with the Eurobike Award. The award is a relevant benchmark for manufacturers and retailers, as well as end consumers, to identify the most innovative and highest-quality new products with the industry’, explained Dirk Heidrich, project leader of Eurobike. ‘Last year was overshadowed by the enormous effects of the pandemic, incalculable supply chains and, last but not least, the restart of the leading global trade show itself at the new location. There was not enough of an advance planning period on all sides to carry out the award procedure. We are now all the more pleased that the seal of approval for outstanding products will return in 2023 and offer new added value to the trade fair.’

The German Design Council as a Competent Partner in Frankfurt

Following the relocation of the Eurobike to Frankfurt, the award is returning to the trade fair this year with a new partnership: the German Design Council, headquartered in Frankfurt, has been involved in the promotion and execution since the beginning of the year. Their many years of expertise in organizing design and industry awards in the field of mobility make them an experienced partner for the Eurobike Award. A worldwide network enables a direct and active approach of the cycling community.

‘We are pleased to support the Eurobike Award as a partner with our profound knowledge in the field of design as well as in the promotion of awards. As an important building block in the context of the mobility turnaround, we would like to further develop the award as a barometer for current industry trends and carry it into the future’, said Lutz Dietzold, Chief Executive Officer of the German Design Council.

Submission of New Products from the Bicycle and Mobility Sector

Designers, developments, manufacturers, and importers from the bicycle and mobility industry may submit their innovations for the Eurobike Award, regardless of whether they are represented as exhibiting companies at the Eurobike trade fair. The submissions will be evaluated during a two-level selection process by an independent jury of experts according to criteria such as design, level of innovation, production quality, cost-effectiveness, and added value. The winners will be announced during an award ceremony on the first day of the Eurobike trade fair in Frankfurt and presented at a special exhibition in Hall 8. Special awards include the Gold Award and the Green Award, which will not be announced until the awards ceremony.

The most important information at a glance:

Submissions: January 31 to April 14, 2023

Pre-jury session: April 26, 2023

Jury session: June 1 & 2, 2023

Award ceremony: June 21, 2023


More information about the call for entries, participation, and judging criteria, as well as the special awards, can be found at


Eurobike Award

The Eurobike Award has been presented at the leading international trade fair Eurobike since 2005. The Eurobike trade fair is the central platform for the sectors of cycling and future mobility. In response to global challenges such as climate change, digitalization, urbanization, and demographic change, it is shaping the transformation of the bicycle from leisure and sports equipment to a central component of a sustainable mobility revolution.  The 31st Eurobike will take place from Wednesday, June 21 to Sunday, June 25, 2023 on the grounds of Messe Frankfurt.

The German Design Council

The German Design Council has been operating since 1953 as one of the world’s leading centres of expertise in communication and knowledge transfer within design, branding and innovation. It is part of the worldwide design community and has always contributed to the establishment of global exchange and networking thanks to its international offering, promotion of new talent and memberships. With events, conventions, awards, jury meetings and expert committees, the German Design Council connects its members and numerous other international design and branding experts, fosters discourse and provides important stimulation for the global economy. More than 350 businesses currently count among its members.


Press Contact Eurobike

Frank Gauß, Company Spokesperson
Tel +49 (0) 7541 708-310


Press Contact German Design Council

Alexandra Sender, Vice President Communications and Marketing
Tel +49 (0) 69 24 74 48 633
Fax +49 (0) 69 24 74 48 700