Conference for Visionaries



12:00h - 17:30h

Portalhaus - EUROBIKE Hub



BIKE BIZ REVOLUTION - Conference for Visionaries will once more be a crucial part of the EUROBIKE week. Building on the great success and approval during EUROBIKE's first edition in Frankfurt we gather once more the most crucial players throughout all branches of the bicycle industry to bring them together with carefully selected experts. On June 20th, we discuss the future of bicycle business. BIKE BIZ REVOLUTION takes a daring look on the changes and challenges throughout the bicycle industry.

The proven concept is based on short, partly disruptive formats with subsequent discussion.
Megatrends, forecasting and other prognoses will again be part of the program in 2023. Further main topics will be Future Technologies as well as the buzzwords of the last hours, Open AI or ChatGPT. How will new technologies revolutionize the market, what opportunities and possibilities do they offer and where are the dangers lurking for the industry, industry and trade and the market? The entertaining program offers concise insides, inspires and discusses the future of the bicycle and mobility industry.


12:00 - 12:15 Opening
Frank Puscher
12:15 -
What the central banks' fight against inflation and the Tour de France have in common
Stefan Schilbe
13:00 - 13:30 The bicycle in the mirrow of the megatrend mobility
Dr. Stefan Carsten
13:30 - 14:00 Break
14:00 - 14:30 Sharing instead of owning - how shared mobility offers change mobility behaviour and which reaction the bicycle trade should show
Theresa Schöne & Robert Genrich
14:30 - 15:00 ChatGPT – AI-models for the bicycle industry
Jens Dorn
15:00 - 15:30 Break
15:30 - 16:00 Lead Sustainable Innovation with 3D Printing
Gert Hendrickx
16:00 - 16:30 Creative Fair AI
Adrian Wenzel
16:30 - 17:00 Close-Up
Frank Puscher


Stefan Schilbe: What the central banks' fight against inflation and the Tour de France have in common

As Chief Economist of HSBC Germany, Stefan Schilbe has been responsible for "Economic Research", the Bank's economics department dealing with economic, interest rate and foreign currency analyses, since 2001. In this function, he advises companies and institutional and private investors on capital investments and financing. Mr. Schilbe is a member of the "Committee for Economic and Monetary Policy" of the Association of German Banks (Chairman from 2012-2014), the "Chief Economist's Group" of the European Banking Federation EBF and a sought-after speaker at national and international conferences. In addition, he has many years of experience as an advisor in a medium-sized family office, is a member of various investment committees of special funds and is a lecturer at the Private Finance Institute of the European Business School (ebs) in Oestrich-Winke.

Dr. Stefan Carsten: The bicycle in the mirrow of the megatrend mobility

RoboCabs, Microsharing, Vehicle2Grid and Mobility Hubs. All sound interesting, but have nothing to do with bicycles, or do they?
RoboCabs make new infrastructure projects such as Shared Streets possible because the machine-controlled car is suddenly forced to consideration.
Microsharing, on the other hand, may become a real threat to the private bicycle, as access to mobility becomes more important than the product. At the same time, batteries are becoming increasingly important - even in bikes - and will also be used in cars to stabilize the power grid in the future. Will this also work for bicycle batteries?
Mobility hubs, on the other hand, represent a central dealer strategy. Why are the new spaces of mobility actually operated by public transport operators when bicycle dealers urgently need to expand their network to cope with the future rush of customers?
The bicycle is at the center of many developments and trends. Time to take a closer look at it.

Dr. Stefan Carsten is a futurologist and urban geographer. He was project manager in the future and environment research department of Daimler AG in Berlin, where he designed new mobility services such as car2go and moovel. Currently, he is an advisory board member of the Federal Ministry of Transport for "Strategic Guidelines of Public Transport in Germany", the IAA Mobility in Munich and the Reality Lab Radbahn in Berlin, among others. Since 2019, he publishes the Mobility Report in cooperation with the zukunftsInstitut. He works with diverse stakeholders in the mobility sector in Germany and abroad: the bicycle industry, public transport companies, the automotive industry, and cities and municipalities. He is married, has two children and lives and works in Berlin.

Theresa Schöne & Robert Genrich: Sharing instead of owning - how shared mobility offers change mobility behaviour and which reaction the bicycle trade should show

The desire for flexible mobility in combination with sustainability has recently led to a strong increase in demand for e-bikes and cargo bikes. However, customers are tending more and more toward on-demand offers and would like to use mobility in this context for a certain period of time without having to own the respective means of transport. Transport companies in particular see potential for cooperation with shared mobility providers here, in order to be able to offer customers flexible and seamless public transport connection mobility with the means of transport of their choice. Local Mobility as a Service platforms are becoming increasingly important, as they orchestrate the city-specific mobility offerings available to complement local public transport and offer customers an integrated mobility experience in a central booking app. How can the bicycle trade respond to this change in mobility behaviour and which sales formats are suitable for convincing customers holistically along the customer journey?

About HPP Strategie- und Marketingberatung

HPP is one of the leading medium-sized strategy and marketing consultancies in Germany. Today, HPP has about 40 employees and is headquartered in Frankfurt. Together with our clients we develop tailor-made, future-oriented concepts and implement them.

We are not only experts in the automotive industry, but also consider mobility in the overall context of car manufacturers, retailers, mobility providers and public transport. Our highly regarded annual studies Mobility Provider Ranking and Car Subscription Study form the basis for well-founded analyses in the dynamic market for mobility.

Jens Dorn: ChatGPT – AI-models for the bicycle industry

ChatGPT and similar offers seem to be horror and promise in equal measure for almost every industry. Which opportunities and risks lie in these models and their sometimes dramatic speed of development for the bicycle industry? At the same time, there is a call for company-specific business models. At BIKE BIZ REVOLUTION, Jens Dorn classifies the developments and shows ways to take advantage of the current trend.

Since 2018, Jens Dorn has been working at OTTO on and with technologies on which offerings such as ChatGPT are based. In collaboration with, he has contributed to the democratization of these models with OTTO, opening the way for medium-sized companies to train and use these models for themselves as well.

He established business intelligence for logistics at OTTO and played a key role in the development of overarching logistics management in 2020. In 2021, he was able to demonstrate the potential of data science-driven search technology at OTTO. In the last two years, Jens Dorn has been developing effective approaches to supply and demand management for assortment based on new technology. His focus is on integrating new enterprise technological capabilities into a new operational operating system. #OwnYourAI

As a teenager, Jens Dorn helped repair bikes at the bike store around the corner and later built his own bike frames. At the age of twenty, he founded an idea agency and began studying business administration in parallel. In 2006, the agency was refocused on the topic of digitalization. In this context, he supported Klever Mobility, an e-bike provider, in their market entry into the European market for several years and got to know the bicycle industry in the process.

Gert Hendricks: Lead Sustainable Innovation with 3D Printing

This presentation explores the potential benefits of utilizing 3D printing technology to lead sustainable innovation in various industries. 3D printing, also known as additive manufacturing, allows the creation of complex and customized designs. Shorter development time, given by fast iteration processes lead to faster time-to-market. By reducing the waste associated with traditional manufacturing and allowing for more efficient use of materials, 3D printing can help companies create more sustainable products. The presentation touches on case studies of companies that have successfully integrated 3D printing into their manufacturing processes, highlighting the benefits of reduced waste, faster prototyping, and increased customization. Through these examples, it becomes clear that companies that adopt 3D printing technology can lead the way in sustainable innovation while also gaining a competitive advantage in the market.

With over 25 years of experience in not only technical & commercial positions but also managerial and leading roles in a variety of companies and countries spread over 5 continents, Gert Hendrickx joined Materialise now 1.5y ago as Global Sales Director.

In this role, Gert is responsible for the global development, implementation and follow up of the sales strategy and growth within the Core Manufacturing BU.
This BU represents over 50 mio EUR turnover per year.

Gert is a Master in Science, graduated from the University of Leuven, will be 50 this year, married with Sophie and proud father of 3 teenage daughters.

During his free time, Gert rides the mountain bike, likes skiing and in the little time that remains, the old-timer BMW comes out for a ride or to fix it before the ride

Adrian Wenzel: Creative Fair AI

We are all familiar with countless AI tools and know that the possibilities of AI have developed exponentially. What does this mean specifically for agencies, marketers, or even for your own career? How will design change, to not only survive the technological onslaught, but evolve?
It will be shown how artificial intelligence and designers together can revolutionize the creative industry and what opportunities lie in a symbiosis of humans and machine for the economy.
Exciting: What skills will we still need in the future: Creativity? Psychology? Strategy? Empathy?
Here you can find out how companies will be able to work with the creative industries in the future and how services will adapt to the new opportunities.
Unique attractions and curiosities of the new creative symbiosis of man and machine.

As a designer, Adrian Wenzel develops design concepts with artificial intelligence. He designed the first branding design with an AI in 2023. 
As a co-author and graphic designer, Adrian publishes extensively in international magazines and at exhibitions.
While studying at HAWK in Hildesheim, he began working for the Kochstrasse agency in Hanover.
Here, he develops AI designs and establishes artificial intelligence in design processes. As a guest in interviews and at conferences, he inspires the advertising industry with his experiences in dealing with creative AI.

Interviews with the speakers of Bike Biz Revolution 2023

4 Years Bike Biz Revolution


Speakers 2022


Christiane Varga

Christiane Varga works as a trend and futurologist in Vienna and deals with the different facets of the question "How will we live in the future?". She is a lecturer and author of numerous publications. She studied sociology at the Ludwig-Maximilians-University in Munich and today teaches the subject "Design Research" at the FH Joanneum in Graz. She is convinced: In order to deal with a complex present - and future - silo thinking is passé.


Ingo Kucz, White Octopus GmbH

White Octopus GmbH

Elsa Homann, GfK

Elsa Homann, Mobility Expert at GfK, analyzes current macro trends and provides data-based insights on how retailers and manufacturers can set themselves up for success in these volatile times.

Jule Bosch

Jule Bosch is an independent innovation consultant, founder and author. Based on megatrends and design thinking, she challenges the status quo and ensures, both in consulting projects and with her own ventures, that sustainability is recognized as a disruptive and therefore, above all, as a business potential. With her partner, she founded the award-winning biodiversity startup Holycrab! and wrote the book "ÖKOnomie", published by Campus Verlag.

Frank Föge, Zuora

Frank Föge is Country Manager Germany & Austria at Zuora. His expertise in the consulting environment and his IT and software know-how make him a sought-after contact for digital transformation. Zuora is a specialist for cloud-based subscription management solutions that enable companies to manage their subscription data. 


Colja Dams, VOK DAMS

Colja Dams is owner and CEO of VOK DAMS worldwide, an international agency that has been at the forefront of the events and live-marketing industry since 1971 with currently 300 employees working at 19 offices in 12 countries. Its many international awards and distinctions confirm VOK DAMS' reputation.

Colja's passion has always been to drive innovation in communications, to discover potential in new technologies and to break new ground. In so doing he continues to pave the way for innovation in live-marketing and events, in creating wow-moments and inspiring audiencesm, be it virtual or live, in live in person, remote or hybrid.

Tyler Benedict, Bike Club

Tyler created and built into the world's largest cycling tech blog. Now, he's bringing his deep industry connections, digital content expertise, and years of consumer product marketing experience to Bike Club. As co-founder, Tyler is leading the charge on the first-ever fully decentralized global cycling community, leveraging WEB3 tech to create the future of cycling clubs, free & open to all, without gatekeepers, where riders own their privacy & build value by riding their bikes.  

Review on the topics of 2021



Moving production back to Europe is a widely-discussed topic that has gained traction during the coronavirus pandemic. Rising transport costs, longer delivery times, raw material shortages or broken agreements with suppliers – there is a long list of acute problems. Not to mention political changes, such as Germany’s new supply chain legislation whose implications remain as yet unclear, rising wages in Asia and China’s environmental policy. Production in Portugal, Slovakia, Poland and Bulgaria is expected to solve many of the problems. However, will these changes be able to cope with the next major impact? What is the economic outlook for raw materials and production trends? 


Demand for e-bikes in Germany has increased dramatically. Is the trend set to continue or is the bubble going to burst? It’s certainly time to be thinking about new markets. E-bikes have strong international potential. What does it take to explore new markets? The development of sports during the coronavirus pandemic provides a good example: e-cycling has large numbers of new adopters, including in the White House. However, while the new sport is booming, it still has traditional problems to overcome. How to identify and develop tomorrow’s new areas of business today?


Is there still potential to develop bikes further? Digital networking is now a major factor in the world of two-wheeled transport. Digital natives are connecting bikes in new and innovative ways. Mobility is a service, and bikes need to be in the right place at the right time. Bikes and e-bikes are just one ingredient in the new mobility mix. Sharing is the future! But who will be behind it? Is the automotive industry going to discover bikes? And what role will bikes play in the world of autonomous transport? The future is wide open – to be discussed.

Review on the topics of 2020



The various restrictions in the general mobility behaviour in the wake of the CORONA pandemic have brought many people back on their bikes. Even during the lockdown, in various countries many bicycle workshops were allowed to be open, to at least secure bicycle mobility. During this time the bicycle infrastructure was adapted and modified in many cities and municipalities in an unbureaucratic and uncomplicated manner. Development, planning and implementation that would otherwise have taken month and years were done within a couple of days. The bicycle has now gained system relevance. How will this development change mobility overall in the next few years and what will it look like?  Read more about the increase of traffic here.


The bicycle manifests itself as highly popular eco-friendly and green mean of transportation. The sales figures of the last few years speak in favour for the emission-free version of transport. In many debates it is seen as one mobility solution for the future and as the key against congested city centres. Yet, how is it possible to combine the eco-friendly image of bicycles with the social debate around environmental pollution, protection, and sustainability. Where is the consent of the bicycle’s green image with production conditions in the Far East or the recycling of e-bike batteries? How long will the green tail wind last? What needs to change that the bicycle can benefit from its green advantage in the future too?


Supply and demand - even during the CORONA pandemic, bicycle sales continue to climb steeply. And the stationary bicycle retail is experiencing a small renaissance - long queues in front of the bicycle shops are not uncommon. Whether it is the small stationary specialized retailer, online retailers, marketplaces, direct-to-customer retailers or other platforms, many of them have difficulty coping with the increasing demand. At the same time, Decathlon is opening one megastore after another, regardless of the current situation. Anyone looking into the future will ask themselves about who will be the winners and losers of the crisis. How will retail change in the coming years? Which distribution channels and platforms will establish themselves and who will use them and how - Decathlon, Rose, BICO or even Google, Amazon, Alibaba or will the stationary bicycle retailers prevail? Read more about the cycling retail in times of CORONA here.

Interviews about the topics of BIKE BIZ REVOLUTION



Your Details

This data will not be published.

Form sent

Your form has been sent successfully and will be processed promptly.


Johannes Schürle

Johannes Schürle

Project Manager Congress & Events & Trade Visitors

fairnamic GmbH