From Experts for Experts


When: 21.06.2023 - 23.06.2023

The EUROBIKE ACADEMY will again be an integral part of the supporting programme this year. 


Cycling is our Mission with this claim, the 31th EUROBIKE, the world's leading trade fair for the bicycle industry will take place in Frankfurt for the second time. From June 21, to June 23 2023 the industry will meet to exchange ideas at Messe Frankfurt.
But EUROBIKE is much more than just the exhibition of products and ideas in the halls. In a diverse supporting program, it offers discussion and information platforms around the topic of bicycles and mobility.

The EUROBIKE ACADEMY has been our platform for years to place, launch and discuss industry-relevant topics in the categories Marketing, Retail, Trends & Change and Digital & Technology. From June 21 to June 23, 2023 the EUROBIKE ACADEMY will focus primarily on topics for trade visitors. 

Identifying current trends and expanding knowledge is an essential part of a trade show. The platform for this is the EUROBIKE ACADEMY. In free lectures, workshops and seminars, proven experts impart the latest specialist knowledge on important bicycle topics. Whether dealers, manufacturers, development managers or workshop personnel: Everyone can benefit.


Selling bicycles is not possible without specialist retailers. But customer wishes are changing. Exclusive service is in demand! Whether in the workshops or in sales - it takes a unique flagship to stand out from the competition. For specialist dealers, the key is to sharpen their focus and look beyond their own horizons. Long-term strategies and tools are required for sustainable growth. 


A clear website should be standard, because it is the new shop window. But customers now expect more: video advice and chat proved their worth during the Corona lockdown. However, growing digitization is only one pillar. Local service is just as much a part of it as clear availability of goods. Thanks to new marketing tools, manufacturers and retailers can get to know their customers better and thus precisely meet their needs on and offline.


Developments in the industry- From 3D-printed bicycle frames to four-wheeled e-bikes, a number of technological projects have caused a stir in recent months. Bicycle development, however, is still in its infancy. The impact of the Corona pandemic will greatly change the mobility world and make the bicycle an essential part of the mobility chain - apart from its purpose as a piece of sports equipment. Now is the chance to set the right course - also in terms of sustainability.


Digital trends in the industry - Is owning your own bike still important at all? Leasing, sharing and subscription models are experiencing strong growth in demand and are reshaping the bicycle market. New opportunities are opening up through intermodular transport concepts. An important part of this is the linking of micromobility with the smartphone. Digital possibilities make the user independent. The automotive industry is already moving in this direction - but how can companies benefit from this in their day-to-day operations?

Your Contact

Johannes Schürle

Johannes Schürle

Project Manager Congress & Events & Trade Visitors

fairnamic GmbH