Eurobike Award 2019 decided: 43 prize-winning bike innovations
43 winners in the Eurobike Award 2019 – Nine receive a Gold Award – New category: Start-ups
Friedrichshafen – The Eurobike Award is probably the most important accolade for innovation in the bicycle industry. With just under 400 entries submitted, in 2019 it will once again be demonstrating the creativity and innovative spirit of the industry: products and concepts that ultimately receive the coveted award are celebrated as the most exciting new features throughout the bike world. The Award panel comprising six acknowledged experts took great pains in selecting the 43 entries from the total of just under 400 that impressed them most.
The spectrum of entries competing for the 15th Award displayed its customary breadth – ranging from different types of cycle, apparel and bike components through to accessories. In contrast to last year, 63 entries for the Start-up Award were integrated directly into the panel meeting. Which products and concepts have what it takes to set a trend in the coming season? To answer this question, six proven experts came together on 6 and 7 August under the umbrella of Eurobike and invested a great amount of stamina, expertise and experience in selecting the most important submissions.
This year’s panel once again covered a wide range of disciplines so that they would be able to examine and assess the relevant products from all angles. In Bernd Eisenschmidt the 2019 panel has a sworn bicycle expert as well as the founder and head of the Institute for Quality Assurance and Certified Bicycle Safety on board. Viewing the bicycle and its world from a different yet also functional angle is designer Eugene Maslov, from the Munich-based team of Designworks, a subsidiary of the BMW Group. The lead designer also advises companies in connection with visionary mobility concepts across a range of industries. As a mechanic, Sam Humpeson from England knows the hard physics of the velocipede inside out, while, on the other hand, he is thoroughly familiar with the various lifestyles that are able to foster cycling – he is after all a co-founder of the famous bike café in London ‘Look Mum no Hands!’. Eric Poscher-Mika has a similarly broad sphere of activity. The sociologist and bike dealer rose to fame through his co-authorship of the book ‘Cargobike Boom!’. He runs a cargo and urban bike rental scheme and advises both municipalities and manufacturers on the topic of cargo bikes. Finally, directing the focused view of the journalist onto the award candidates are James McKnight and Andrea Reidl. The latter works for ‘Zeit online’, ‘Karl’ and ‘Cicero’, among other titles, but also writes books. Her special field is everything concerning the topic of bike transport and alternative mobility in urban areas. Author James McKnight comes from the tough sporting world of mountain biking, and, following his active period as an MTB Guide in southern Europe, now writes for specialist magazines in this field.
In two rounds of the soundly structured selection process, the most fascinating of the just under 400 entries underwent detailed analysis. Eventually, 43 were chosen on the basis of factors such as design, degree of innovation, quality of finishing but also price versus performance and value added. From this selection, nine developments were in turn honoured with the Gold Award – for products that particularly impressed the jury or are able to add something unique to the sector.
“The Eurobike Award is a powerful barometer of innovation for the industry: it reveals how the producers involved with the bike keep stoking the fires of innovation, continue developing ideas and sometimes even break down barriers. Eurobike, however, also sees this contest for the most convincing new developments as a motivating force. It’s a way of showing companies what may really be possible today or tomorrow. And this is something that we are just a little bit proud of“, explains Eurobike Show Director Dirk Heidrich.
The eagerly awaited presentation of the award winners every year takes place on the evening of the first day of the show in Foyer East, where the victors also make their grand appearance. Located directly inside the approach area, they immediately give visitors a view of the likely trend-setters within the industry in concentrated form.
As a leading global trade fair, Eurobike is directed towards a specialist public on the three working days from 4 to 6 September and to all bike fans with the Eurobike Festival Day on Saturday, 7 September 2019. For more information, please visit: www.eurobike.com and www.facebook.com/eurobike.tradeshow.