Leadout for Eurobike 2022 in Frankfurt is attracting widespread interest

Cycling is our mission: Eurobike organisers present future concept of leading trade show at Frankfurt

Friedrichshafen – Never before at the start of a Eurobike has there been such intensive discussion about the next edition. “Our vision of the Eurobike’s future announced in June 2021 is meeting widespread interest across the international bike world. Now that we have released further details of the concept and have started marketing activities, we are delighted to see the high level of support for Eurobike in Frankfurt next July from both established and new customers,” says Klaus Wellmann, CEO Messe Friedrichshafen.

From 2022, Eurobike will be moving from the centre of the DACH region to the metropolitan region of Frankfurt. “Our future location offers everything that bikes, the bike industry and cycling in general needs. The perfect location and a fitting backdrop – right at the heart of Germany and Europe. As one of the world’s most important international transport hubs, Frankfurt scores highly on accessibility, catchment and also as an authentic, urban scenario. In addition, Frankfurt is a city with a modern transport infrastructure, where urban mobility and the shift towards sustainable mobility is becoming more and more important. For Eurobike, this opens up new, future growth potential regarding the range of topics, exhibition spaces, international participation, reach and coverage,” explains Head of Eurobike Stefan Reisinger. With his 18 years of experience in responsibility for bike and sport topics, he now additionally joins the management board of fairnamic GmbH, the newly-founded joint venture between Messe Frankfurt and Messe Friedrichshafen that aims to further develop their leading trade shows in the fields of bicycle mobility and also general aviation.

Cycling is our mission – the new Eurobike concept

The initial gathering of the international bike industry in Frankfurt following Covid-19 will take place from 13 to 17 July 2022. The Eurobike Cycling Week has a dual focus: Eurobike Business and Festival Days on the Messe Frankfurt exhibition grounds (13 to 15 July for trade visitors and then 16 and 17 July additionally for end consumers). accompanied by a diverse programme of bike-related activities throughout the entire Eurobike Cycling Week in the new Eurobike city of Frankfurt and its surrounding areas. While the showgrounds will be the central focus during the five days of events, there will be numerous other bike activities at other locations, including outside the trade show opening times. Further to the strong B2B focus, the move to Frankfurt will take the appeal to end consumers to another level. “As such, there will be a whole weekend for bike enthusiasts on the exhibition grounds showcasing all styles and facets of cycling – from commuting and everyday bikes via bike polo, DIY maintenance and test rides, to seeing the stars of the international bike scene and bike tourism. As part of the Eurobike Cycling Week, there will be a diverse programme both in and outside of the city. We’ve developed a concept that brings tailor-made topics and solutions to the Frankfurt showgrounds and activities in the Eurobike city, without any cannibalization,” stresses Dirk Heidrich, Show Director, Eurobike. 

The new western section of the trade showgrounds in Frankfurt – with its strong bicycle infrastructure links to the city centre and hotels – and its impressive Portalhaus and the new Hall 12 will be at the centre of the Eurobike trade show. The additional exhibition halls 8, 9, 11 and the directly adjoining open-air grounds offer a compact round circuit that also has plenty of options for future expansion. The western section of the exhibition area is ideal for staging emotional experiences in the open air grounds and is directly connected to the city centre, the River Main, greenery and parks, but also public transport and the motorway. Whether test rides, sport-orientated show events or fashion and lifestyle performances, the exhibition halls and open air grounds offer a perfect symbiosis on over more than 100,000 square metres. Messe Frankfurt has rapid and environmentally-friendly transport links with its own underground train station (U-Bahn) and suburban train station (S-Bahn) and is naturally easily accessible by bicycle. To further facilitate bike travel, the show organisers have created a central bike parking area for exhibitors in Hall 10 and a dedicated bike park at the entrance to the Portalhaus for visitors.

In terms of its overall themes and topics, the core Eurobike brand will remain the same, however its contents will be broader, more contemporary and more urban. In addition, there will be new focus topics, as future industry growth drivers. These include: micromobility, technology, fitness, health, lifestyle, tourism, infrastructure and sustainability. A particularly important future role for the new Eurobike will also bethe business-to-government (B2G) component of cycling. Stefan Reisinger sums it up like this: “Cycling is our mission – it was in the past and it will continue to be so in the future. Eurobike 2022 will be a combination of innovation showcase, trade & industry platform, festival, media event and political stage. We’re making the bike a central experience and inviting everyone to get involved and join in.”

For more information, visit: www.eurobike-frankfurt.com.