Driven by passion for 29 years


EUROBIKE is the undisputed leading global trade show for the bike business. This is where the bike industry gets networked, wins over its trading partners and presents itself to the media. This is where trends emerge and ground-breaking innovations celebrate their premiere appearances. At the same time, EUROBIKE continually generates additional benefits for the industry and trade, achieving the balancing act between trade show and think tank.


1. Test the latest innovations

There are few opportunities to test the latest trends this year – EUROBIKE is an important exception. The indoor test circuit with over 10,000 square metres is the ideal arena to test out the latest products, whatever the weather.

Indoor Demo Area


2. Training & development

Get fit for the future – training is the only way to go. Attend a wide range of talks and presentations by experts and specialists to benefit your company.

Get more information about the EUROBIKE ACADEMY here.

3. Understand the market

In order to react timely and set the right course for the future, you need a good market overview. EUROBIKE presents all the latest market trends in one place, so that you can respond more quickly and efficiently.

4. Build and maintain your networks

Building and maintaining contacts is not easy at present. EUROBIKE is an opportunity to meet large numbers of decision makers in one place. Build your network without extensive travel costs.

5. Be Visibile

The bike industry is known as the “people’s business”. Where everybody knows virtually everybody. Do you really want to be the one who no one is talking about because you were not there?

6. International stage

EUROBIKE is the leading international trade show. By attending, you benefit from international contacts and international coverage.

7. New service concepts

Services are more and more important for your company. Get ahead and discover what customers want and who are the right service providers to talk to.

Get more information about the Service Area here.

8. New ideas, new dynamics

Automotive suppliers are switching to bikes. And bringing new ideas and new dynamics to the industry. Be among the first to learn about and benefit from the latest developments.

9. Urban mobility

Autonomous vehicles will dominate urban transport in the future. Is this good for cyclists? Mobility experts have the answers and provide interesting insights.

Get more info about E-Mobility here.

10. Special Areas

Cargo and Gravel are two major trends. In the Special Areas, you’ll find everything you need from product innovations to expert presentations – without having to spend hours on the internet or reading the specialist press.

Get more information about our special areas here.

EUROBIKE 2019 at a glance

39 834 trade visitors 

21 240 bike fans

1 400 exhibitors 

1 345 media representatives from 35 countries


We will be having a EUROBIKE working trade fair around two and a half months later, from November 24-26, 2020.
The EUROBIKE working fair will run for three week days and without a public day. This will provide the bike industry with an opportunity to make plans at the end of the 2020 season for the coming sales and production season and offer the entire industry a unique chance to meet up, to exchange ideas, and to work and network in this year.


The 28th Eurobike ends with 39,834 trade visitors and 21,240 bike fans and international participation from 99 nations. This year the main topics have been: urban mobility solutions and networking.

After four days demonstrating the bright future of the bicycle, EUROBIKE 2019 ended on Saturday as a big success. Over 1,400 exhibitors presented the latest technological innovations to more than 60,000 international visitors from the trade and the general public. From international market leaders to visionary start-ups – the attending companies showcased an extensive selection of new innovations and high-quality bike solutions with immediate environmental and social benefits.


A total of 1 400 exhibitors and 39 834 industry visitors, 21,240 bike fans from 99 countries came to Lake Constance.  


The 27th EUROBIKE impressively underscored how the bicycle is becoming more diverse around the world and, as a sustainable provider of mobility, is offering an increasingly stronger alternative to conventional forms of propulsion. Once again, the leading trade show was able to present itself as an event that the international bicycle industry cannot afford to miss. “The relevance of the bicycle is increasing from day to day and the technology is advancing rapidly. With three thoroughly successful days, the EUROBIKE 2018 was a success, despite being proceeded by a controversial discussion regarding the earlier date. It has clearly proved how important the global exchange among industry professionals is within the framework of a leading international trade show,” said Messe Friedrichshafen CEO Klaus Wellmann, summing up the results of the event. 


A total of 1,400 exhibitors and 37,379 industry visitors (2017: 42,590) from 96 countries came to Lake Constance.  


asia bike

China is considered the largest future market for bikes and local mobility solutions. Nanjing, China has hosted asia bike since 2010 with a focus on high-quality bicycles and accessories. asia bike is now established as a “high-end” bike show in China and opens up market access to China for western brands, as well as offering the far-east brands an international showcase towards Europe.

Media Days

With an ideal time gap to EUROBIKE the Media Days will take place in Sölden, Tyrol in Austria. Here numerous sporty complete bike manufacturers can present their new top products to the international trade media, including first handling impressions, photo shootings and exclusive background discussions.


Urban Mobility Media Days by EUROBIKE

For the first time, all urban mobility EUROBIKE exhibitors now have the opportunity to present their innovations, new products and future-orientated solutions to the world’s most important specialist media and websites, right in the heart of Frankfurt.

VELO Berlin

As the organizer of the Berlin bike festival VELO Berlin, EUROBIKE tracks down the latest bike trends in the capital city in spring.


Bidex was founded by four leading service companies in the bike industry with a view to accompanying the shop-based specialist trade into the digital futures.



EUROBIKE CONNECT is the first business network for the bike and mobility industry. Its main goal is to make products and companies comparable and make the market more transparent. This digital service shall add on to the EUROBIKE show to get people closer together and facilitate global networking.