The industry dialog for innovative services and services of the bicycle industry



10:00h - 13:00h

Hall 8, Future Mobility Forum, Pink Stage

The bicycle industry is showing enormous dynamism. In addition to the success of the e-bike, new service offerings have also played a decisive role in this. In the Zukunft Fahrrad Forum, we will be looking at the mobility trends surrounding bicycles and their services. Which services fit in with the transformation of mobility or are driving it forward? Which services have the potential to give the bicycle and the bicycle industry an additional boost? Why and how have successful services become established and what are the trends for the future?

In the first edition of the Future Bicycle Forum, we turn our attention to corporate mobility. For example, 68 percent of commuters still use their cars to get to work. The need for change in transportation policy is just as great as the potential for value creation in the bicycle industry. 

The success story of company bike leasing shows the potential of corporate mobility. In 2012, the bicycle was put on an equal footing with company cars and has since become an indispensable pillar of the industry. Other services that are important for corporate mobility were added, such as bike insurance, subscription offers or IoT services. As the world of work changes, new services are gaining in importance. And so flexible and digital services such as mobility budgets, fleet services or digitized workshop services are being added. Last but not least, the growing secondary market benefits from the bicycle in enterprise mobility.

Participation is possible with the regular trade fair ticket.


The ZUKUNFT FAHRRAD FORUM will be in German with a simultaneous English translation.



Corporate Mobility: Possibilities in Politics and Industry

10:00-10:40 Opening and Greetings
•Wasils von Rauch (Zukunft Fahrrad),
•Karola Lambeck (Federal Ministry for Digital Affairs and Transport),
•Uta Maria Pfeiffer (Federation of German Industries)
Corporate mobility has an enormous significance for the transport sector and its climate emissions. Comprehensive corporate mobility management that promotes bicycle mobility for work and business trips as well as for goods and delivery traffic is crucial for transport policy goals. It is also increasingly relevant for companies themselves and offers the solution to attract staff, achieve sustainability goals and reduce costs.

Corporate Mobility: Practice from the Bicycle Industry

10:45-10:55 Impulse: Mobility Budget
•Sabine Hammes (Lofino) The mobility budget is a flexible all-round offer for every journey and every need. It is therefore ideal for modern companies and their employees. The mobility budget can be a real "gamechanger" for corporate mobility. The meteoric rise of company car leasing has already shown how great the need is for such new sustainable solutions.
10:55-11:25 Panel: Mobility Budget
•Sabine Hammes (Lofino),
•Mareike Rauchhaus (nextbike by TIER),
•Nikolaus Kochen (Eleasa)
After the mobility budget was presented in the impulse, we will then discuss the potentials for the different areas of the bicycle industry.
11:25-11:35 Impulse: Subscriptions for Comapnies
•Luis Orsini-Rosenberg (CYCLE) Goods and delivery traffic accounts for a not inconsiderable proportion of urban traffic. Companies expect an all-round package with financing, maintenance and repair for their mobility solutions. Bicycle subscriptions are becoming increasingly popular for this purpose and will significantly shape the sale of goods in the future.
11:40-12:15 Panel: After-Sales-Services
•Anna Buchmann (Noca Mobility),
•Patrick Phillips-Laneve (Yeply,)
•Ruud Groeliken (Servioty)
A reliable and fast after-sales service is an important factor for a company fleet. If this is lacking, it can quickly become a bottleneck for company bicycle use. Predictive maintenance, mobile repair services, and digital and simple claims processing are relevant keywords for which offers are needed and which new services in the bicycle industry are addressing.
12:20-13:00 Panel: Second Cycle and Refurbishment
•Axel Donath (Bravobike),
•Felix Jahn (Schwalbe),
•Thomas Bernik (Rebike) 
Bicycles in company use generally have three characteristics: They are of high quality, they are exposed to a higher load, and they re-enter the market significantly faster than privately used bicycles. How great is the economic potential in the secondary market? What is special about refurbished bikes and components and what happens to parts that cannot be reused due to the stress?


Katja Richarz

Katja Richarz

Project Manager Congress, Events & Cooperations

fairnamic GmbH


Alexander Rosenthal

Alexander Rosenthal

Leiter Politik bei Zukunft Fahrrad e.V.

Zukunft Fahrrad e.V.