EUROBIKE BIKE TRAVEL FORUM
In collaboration with the EUROBIKE partner desire lines, a complete relaunch of the cycle tourism range of offerings at EUROBIKE has taken place, with the aim of presenting exhibitors and participants with a programme tailored to their needs. In addition to the centrally in the open-air grounds located BIKE TRAVEL AREA in which cycle touring regions, destinations and cycle tour providers present themselves as part of the Festival Days (24.-25.06.) EUROBIKE offers a specialist event with the BIKE TRAVEL FORUM and the preceding fair tour, rounding off the format.
On Friday, the new conference format BIKE TRAVEL FORUM will be addressing the issue of how cycling can be made more attractive, both as a holiday pursuit and in daily life. This issue is crucially important for cycle tourism and the bike industry alike. The focus of the specialist event will be on data from different user experiences in the bike sector and how industry and tourism can make better use of this information. Concluding the session will be an extensive pitch session on new products and developments in cycle tourism and on projects in areas where cycle tourism and the bike industry overlap.
Following this, the lunchtime will be given over to networking in the lounge section of the forum, accompanied by an exhibition featuring current projects in cycle tourism and their backgrounds.
The specialist programme of events continues in the afternoon with various masterclasses on cycle tourism topics. As an alternative event, the EUROBIKE GRAVEL TALK will be taking place with input from the current on-trend topic of gravel bikes, which is also of interest to operators in the cycle tourism sector.
GUIDED TOUR OF THE TRADE FAIR 2023
Thursday, 22.06.
14:00h - 17:00h
Collaborative guided tour of the trade fair with one host from cycle tourism and general tourism each. This way, the perspectives on cycling and tourism can be discussed and their interconnection highlighted.
Both Guided Tours visit the same stations.
language: German
Guided Tour 1
Hosts: Christian Leetz (Tourismus Newsletter) and Tilman Sobek (absolutGPS)
Guided Tour 2
Hosts: Matthias Burzinski (destinet) and Norman Bielig (desire lines)
Stations
14:00 – 14:20 | Start: Gravel Lounge Open Air Grounds F11 |
14:30 – 14:50 | LION Bikes mit Marcel Kittel |
14:50 – 15:10 | Garmin x komoot |
15:10 – 15:40 | steigum.de & Worcay |
15:50 – 16:10 | Brompton x DB Connect |
16:20 – 16:40 | EUROBIKE Award-Ausstellung |
16:45 – 17:00 | End: Media & Creator Lounge EUROBIKE Hub, Portalhaus |
The guided cylcle tourism tour of the trade fair is open to everybody interested.
However, it is important that you register here in advance.
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SCHEDULE BIKE TRAVEL FORUM 2023
10:00 - 10:05 | Opening Dr. Sissi Pärsch |
10:05 - 10:30 | Ecosystem-Design – Thinking the bike industry bigger Christoph Matt |
10:30 - 11:05 | Data streams: A common data hub for cycling industry, tourism and associations Tilman Sobek |
11:05 - 11:35 | Touristic pitch-session |
100% Women – How Schweiz Tourismus gets women on bikes Anja Roggo |
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Cycling tourism and EuroVelo are booming: why a European study is needed to demonstrate the impact? Agathe Daudibon |
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Cycle tourism trends in urban areas - thematic routes as an answer to the diversification of cycle tourists? Christian Tänzler |
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Cooperation as a model for success: Baden-Württemberg on its way to becoming the most attractive cycling destination in Germany Lea Tschimmel |
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Véloroute des Bleuets, ride your bike for sustainable benefits! David Lecointre |
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How municipal tourism uses cycling infrastructure and what influence it has there Hélène Duvivier Dromain |
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11:35 - 11:50 | Break |
11:50 - 12:35 | Panel on political communication hosts: Dr. Sissi Pärsch & Norman Bielig participants: Bernadette Felsch, Iris Hegemann, Jill Waren |
12:35 - 13:05 | Industry Cooperation-Cases-Pitch |
Intro Manuela Holzknecht Marin |
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Adidas Terrex x Gravity Bikeparks Ulf Michels |
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Scott Travel Reto Aeschbacher |
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13:05 - 13:45 | Networking Speeddating Industry & Tourism |
13:45 - 14:30 | Lunch break |
14:30 - 17:00 | 2x2 Masterclasses |
Future-proof (tourism) companies: 5 tips for a successful transformation hosts: Kim Wlach & Birgit Ströbel |
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Keep the quality up: tools to assess the quality of cycling routes hosts: Agathe Daudibon, Thomas Froitzheim, Michael Maier |
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AI in touristic communication hosts: Aline Köhler & Elisabeth Kellerer |
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Improving cycle tourism. More success in marketing, investment and quality management host: Stephan Grapentin |
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PROGRAMME BIKE TRAVEL FORUM 2023

Dr. Sissi Pärsch is a freelance writer who travels a lot - and is a lot on her bike. She writes for BIKE & EMTB, Bergwelten and Servus, among others, is a columnist for Globetrotter Magazine and talks to players driving the urban mobility revolution on the "Nimms Rad"-podcast.

in German - simultaneous translation in English
Christoph Matt is an eco-social designer from Vorarlberg and founder of the internationally awarded Studio Matt - a nomadic base camp for sustainable design with a focus on the environment and social issues, currently based in Vienna. The projects and works are always dedicated to the interplay of nature, design and people.

in German - simultaneous translation in English
Tilman Sobek is one of the founders and managing directors of absolutGPS/geoSports-Tec. The focus of the company, which manages about 50-70 projects per year and operates its own routes at home and abroad is on destination development in active tourism. More than 20 employees specialize in everyday and leisure cycling, touring, mountain biking, gravel biking and road biking.
with
- Anja Roggo
- Agathe Daudibon
- Christian Tänzler
- Lea Tschimmel
- David Lecointre
- Hélène Duvier Dromain

in German - simultaneous translation in English
More women in cycling: This is what Switzerland Tourism (ST) is doing. With the 100% Women initiative, ST is focusing on women in cycling - among other things, with a Gravel Challenge across the country, prominent female ambassadors from Switzerland and abroad, and a new range of 50 guided bike tours created by women for women. Since its launch in 2021, ST has been using the Women's Initiative to promote the female sports community and make women more visible in outdoor sports in general.
Anja Roggo is a project manager at Schweiz Tourismus and is dedicated to the development of new tourism products and offers for the Swiss tourism industry. One project that is absolutely close to her heart is the 100% Women Initiative, which celebrates its third edition this year. While in the last two years the focus was on getting more women interested in mountain sports, this year the spotlight will be on cycling and cycling experiences for women.

in English
Agathe Daudibon is EuroVelo Manager at the European Cyclists’ Federation and responsible for the EuroVelo Management Team following developments of EuroVelo – the European Cycle Route Network –, cycling tourism and cycle route networks. ECF work together with National Coordinators and various partners to support active mobility and sustainable tourism.

in German - simultaneous translation in English
Christian Tänzler studied economic geography, business administration and regional planning in Hanover and Cologne and worked for several years in product management for tour operators before switching to press relations via an apprenticeship in further education in tourism. At Tourismus-Marketing Brandenburg GmbH and later also at Potsdam Tourismus GmbH, he headed the press and public relations department for seven years.
For more than 17 years, he has been responsible for international and, since 2019, primarily national media contacts at Berlin Tourismus & Kongress GmbH, is the company's spokesperson and a passionate cyclist. In addition, he has been volunteering for cycle tourism on the ADFC federal board since 2021.

in German - simultaneous translation in English
With the aim of developing the state long-distance cycle routes in Baden-Württemberg into a marketable cycle tourism product, an office for the coordination of three new state long-distance cycle routes was set up under the umbrella organization of the Swabian Alb. This office ensures cooperation between all stakeholders from infrastructure and tourism.
Lea Tschimmel has been in charge of the office for the state long-distance cycle routes in the Swabian Alb since summer 2021, which includes the infrastructural and marketing coordination of three long-distance cycle routes. Previously, she completed a bachelor's and master's degree in tourism.
in English
Crisscrossing the fabulous Saguenay–Lac-Saint-Jean region, the Véloroute des Bleuets is a cycling route that loops 256 kilometres around lake Saint-Jean. It runs through 15 municipalities as well as the ilnu community of Mashteuiatsh. The cycle circuit is a loss leader recognized by the tourism industry and represents $11.56 million in spending, 112 jobs created, 200 volunteers and more than 100 partner companies. +300k users per year cycle in the region. Véloroute des Bleuets contributes to the development of the eco-tourism industry, enhancing both the social and economic dynamics of Saguenay–Lac-Saint-Jean region and promote the benefits of a healthy lifestyle.
David Lecointre started his career in the Quebec tourism industry, in 2000, as an adventure tourism producer. He started working for Véloroute des Bleuets as a manager. From 2011 to 2014, David has been teaching for the touristic program in Cégep de Saint-Félicien and he has been mandated to develop a new cycle circuit: Véloroute du Fjord du Saguenay. In 2014, he created a unique event, la Traversée du Lac-Saint-Jean à vélo, a fatbike trip on an ice lake in winter. Back at Véloroute des Bleuets since 2015, he coordinates the development of the bike experience in Saguenay–Lac-Saint-Jean which promotes the various services offered to cyclists. He is implicated in the board of directors for Association des réseaux cyclables du Québec (a gathering of cycle network managers in Québec) since 2007 and is now President since June 2022.
in English
Further information will follow shortly.
Live-Podcast for Nimms Rad & desire lines-Podcast
in English
hosts: Dr. Sissi Pärsch & Norman Bielig
Dr. Sissi Pärsch is a freelance writer who travels a lot - and is a lot on her bike. She writes for BIKE & EMTB, Bergwelten & Servus, among others, is a columnist for Globetrotter Magazine and talks to players who are driving the urban mobility revolution on the Nimms Rad podcast.
Norman Bielig heads the creative and concept agency desire lines, which specializes in cycling and outdoor topics. As part of the Mountainbike Tourismusforum Deutschland, he has organized numerous congresses and is committed to cycling and outdoor topics both professionally and privately.
Bernadette Felsch (ADFC):Bernadette Felsch works at Munich Town Hall. In an honorary capacity, she has been campaigning for better cycling for 10 years - as chairwoman of the ADFC Bayern and as initiator of the referendum "Radentscheid Bayern".
Iris Hegemann (DTV): Iris Hegemann (Dipl. Geographer) has been responsible for bicycle tourism issues at the German Tourism Association since 2008 and is actively involved in promoting bicycle tourism in Germany. She is in regular dialogue with stakeholders at federal and state level. As a member of the BMVD's Advisory Council on Cycling and also as a jury member of the German Cycling Award, she represents the interests of municipal, regional and state-wide tourism organizations.
Jill Waren (European Cycling Federation)
with
- Manuela Holzknecht Marin
- Ulf Michels
- Reto Aeschbacher
Further information will follow shortly.

in German - with simultaneous translation in English
Ulf Michels is an experienced bike and outdoor industry expert and passionate cyclist with a keen interest in the topic of mobility. After holding positions as Marketing & Sales Manager Europe for Five Ten and in Strategy & Business Development for adidas Terrex, he currently heads Digital Sales for the DTC mountain bike brand YT Industries.

in German - with simultaneous translation in English
Scott Travel is a perfect showcase how networks with tourism, test centers and bike travel providers can be used mutually to make a brand experience.
Reto Aeschbacher is a brand and communication expert and has been leading the brand strategy of Scott Sports for over 25 years as CMO and Brand Manager . As a passionate skier, biker and outdoorsman he has always been fascinated by the connection and synergies between the sports industry and tourism, with Scott Travel this vision has become reality.
To inspire customers with products but also with travel experiences is really fun and is the best from of customer loyalty to a brand.

in German
Hosts: Kim Wlach & Birgit Ströbel (Berg & Macher )
In this interactive presentation, transformation and organizational development experts Kim Wlach and Birgit Ströbel highlight the 5 most important tips for future-proof organizations. They give a practical insight into how transformation can succeed and what needs to be considered. The Masterclass is for anyone who wants to learn how to make their tourism business fit for the future.
Kim Wlach and Birgit Ströbel have dedicated themselves to the organizational development of medium-sized companies with Berg & Macher. Berg & Macher GmbH combines expertise in systemic organizational consulting and on the topics of leadership culture, vision, growth, agile organizations and self-organization and works with a high purpose and value-oriented attitude.
in German
Hosts: Aline Köhler & Elisabeth Kellerer (desire lines)
Aline Köhler and Elisabeth Kellerer are united by their love of cycling, travel and the professional communication of both topics as part of their work at the concept and creative agency desire lines. In this masterclass they will present the extensive potential of AIs in tourism communication: its use in blogs, data analysis and image generation. Furthermore, they will address limitations and due diligence in the use.
A practical workshop that is oriented towards the reality of small and medium-sized organizations.
in German
Host: Stephan Grapentin
Further information will follow shortly.
partly in English and partly in German
hosts: Agathe Daudibon, Thomas Froitzheim, Michael Maier
Cycling tourists are growing in number, but they will come back only if they are happy with their experience, and their number could be even higher if it were accessible to all, even the less sporty and experienced users. Quality is key to reach new users and making others come back: quality of certified cycle routes but also quality of digital data through the project Route 3.0. How to define the quality of a cycle route? How to assess it, with what tools and methodology? What impact on promotion and end-users, especially when addressing digital data? The masterclass will bring perspectives from German and European backgrounds.<u1:p> </u1:p>
About TRAVEL TALK
From 2002 to 2022, the EUROBIKE TRAVEL TALK brought together international representatives from the tourism sector and the bicycle industry, as well as the media and bloggers, at the world's leading trade fair for bicycles, EUROBIKE at Messe Frankfurt, and enabled synergies between the bicycle and tourism industries to jointly promote travel by push the pedals even further.
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