EUROBIKE 2022: What‘s new? From Cycling to Mobility

From Cycling to Mobility: this describes the path and the change that the bicycle has taken in recent years - away from a purely recreational and sports device to a means of transport for the mobility revolution. It has been joined by cargo bikes to light electric vehicles (LEV's). It is now part of an intermodal chain. Without digital services and services that enable interfaces, without suitable infrastructure, a meaningful use of a bicycle is (almost) no longer conceivable. EUROBIKE will address all these topics in Hall 8.

EUROBIKE City Frankfurt

Frankfurt is a location that will do justice to a world-leading trade show with the size and significance of EUROBIKE. The diverse nature of the Rhine-Main region provides the ideal surroundings to display the bicycle in all its many facets. The proportion of cycle traffic in Frankfurt has grown significantly in recent years and now accounts for 19.8 per cent. Cyclists can look forward to a designated network of cycle lanes covering 830 kilometres – and those attending the show will of course be able to benefit from this too. The Taunus range – an Eldorado for mountain and gravel bikers alike – is just around the corner. And this is where urban lifestyle meets nature – including negotiating conflicts surrounding usage and rights of way. EUROBIKE has arrived at a place where it not only has to face the current challenges connected with bikes – but also present challenges itself. 

Moreover, in the city of Frankfurt and the federal state of Hesse, EUROBIKE has found two patrons who have long been showing a commendable commitment to promoting the bicycle and the green transport transformation. Working together with these patrons, the organisation team of EUROBIKE is doing everything possible to roll out the red carpet for the bike industry and the world.

Messe Frankfurt

Messe Frankfurt

Hall 8 - Demonstrating the Future of Mobility

Obviously, the bicycle occupies the central position at EUROBIKE – but in future this occupancy will no longer be exclusive! On an exhibition space of 30,000 square metres, Hall 8 offers the right venue for the topic of “Future Mobility” to present other options in addition to the bicycle. Various special exhibition areas, theme islands and highlights coupled with numerous conferences shift the topic of mobility as a whole to the centre of attention and present it in a new light. 

The following main topics are planned:

E-Mobility & E-Mobility Solutions

E-mobility in the form of e-bikes and pedelecs is already an important pillar on the route to a climate-friendly city. Yet the product range for electromobility is significantly broader: stand-up e-scooters, e-mopeds and LEVs have great potential as future options. Exhibitors from these fields will be able to showcase their ideas and innovations here.

Climate Protection & Sustainability

There are two sides to climate protection for the bike industry: firstly, it actively contributes to a better climate by supplying a clean form of mobility. Secondly, the industry itself is able to reduce emissions and the carbon footprint through improvements in production for example. Ultimately both of these aspects lead to the same result: a better environment for future generations. Hall 8 offers space for players who are presenting ideas around climate protection and sustainability.

Urban Mobility

Preparing urban transport today for the challenges of the future: more and more people in town and city councils are confronted with this important task: the exhibition space offers scope for new concepts – especially those concerned with how digital solutions can be integrated. Representatives of municipalities and associations will also find a space here to seek a dialogue with the bike industry and demonstrate their ideas.

Digitisation & Service

The smartphone is becoming a universal key – mobility is in fact no longer restricted to one vehicle, but opens up many opportunities thanks to digitisation. Mobility as a service on demand. For example, when the right vehicle is available, at the right time and in the right place. The exhibition area offers space for digital solutions and new services for car pools and vehicle fleets.

Multimodal and Intermodal Offers

Travelling by urban rail into the city and using bike rental for the last mile – this combination of public transport network and bicycle has a future. What EUROBIKE in Frankfurt is already propagating and recommending as a practical solution for visitors travelling to the show is being taken to the next level: new cooperation opportunities and digital interfaces are taking centre stage.

Infrastructure

Tomorrow’s mobility needs a new infrastructure. This not only involves a major role for flowing traffic but also for stationary vehicles. The urban landscape has to change and create more parking spaces for bicycles and their alternatives. Micro-hubs for parcel services and the delivery traffic of the future will play a crucial role. This is where innovations and fresh ideas belong.

Hall 8 - Special Exhibition Areas

In addition to individual thematic areas, there will also be two large special exhibition areas in Hall 8. Alongside a joint presentation of the topics with various other companies from this field, an extensive support programme will explain the background facts.

CARGO AREA

Arne Behrensen, a leading light in the cargo bike segment whose website cargobike.jetzt has been a flagship in this field for many years, will be taking charge of the CARGO AREA. This area will contain innovations connected with loads and transport – from accessory suppliers to four-wheeled transporters, from the family vehicle to the solution for the company fleet. In addition, space has also been set aside for lectures and discussion rounds at the CARGO ACADEMY. Four panels will contain experts discussing current issues surrounding the cargo bike. What is needed for the shift from family car to cargo bike in large numbers? Do the safety standards need to be improved? And how can sharing services reinforce further growth?

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START UP AREA

The START UP AREA is where newcomers to the industry meet up. New products still considered as gimmicks, created by new, bright minds have access to the big stage here. The special area will be supervised by Christoph Neye of MotionLab.Berlin. On 14 July 2022, in particular, the spotlight will already be turning to this topic: during the START-UP & INNOVATION DAY, newcomers meet the established bike sectors, investors, product designers and developers for an exchange of ideas. The event creates a platform for inspiration, exchanging ideas and networking. 
The leading issues for this year are:

  • How to learn: future of business models
  • How to innovate: future of products
  • How to network: future of connecting

EUROBIKE CONVENTION - Designing the Future of Mobility

As from 2022, the Future Mobility Forum, a separately established conference landscape with three stages in Hall 8, will be providing a home for the EUROBIKE CONVENTION alongside tried and tested formats such as the Start Up & Innovation Day, the Cargo Academy (see above) and Travel Talk.

New: EUROBIKE CONVENTION – Designing the Future of Mobility

Conferences are a logical addition to the exhibition topics and a key element of the new EUROBIKE. They seize on the topical issues, challenges and offers of all stakeholders in the green transport transformation and forward them to important target groups. With the new format of the EUROBIKE CONVENTION – Designing the future of mobility, for the very first time we are organising a platform for a specialist exchange of ideas on cycling and beyond to include all actors. Participants from politics, administration and the civil society will come together to discuss how the mobility of the future can be implemented. Through new formats, we are aiming to bring the different target groups together. And by taking an interdisciplinary view, we are seeking solutions that will make bicycles, e-bikes and LEVs into an accepted means of transport on an equal footing with the other forms. We are looking to change our culture of mobility and force the pace of development for the necessary infrastructure and the urban environment as the “city of efficient journeys and fast access”.

The following thematic blocks take centre stage:

Designing the city of tomorrow

What new aspects of legal and planning design does a city need to make it suitable for bikes and LEVs. What role can the bicycle trade or new stakeholders in the market assume? What form do the real laboratories of cooperation for the city of the future take?

Company mobility: a catalyst for transforming transport

How can we redesign commuter traffic? How can we provide the right mentality and culture? What form do the initial attempts and prototypes for collaboration in company mobility look like?

Local mobility interfaces

What role does the bike play in local mobility? How do we ensure that it remains part of micromobility? How do we fulfil our mobility promise from the user’s perspective? What role do interfaces adopt in relation to the digitisation and infrastructure of micromobility?

Floorplan Hall 8