Conference for Visionaries

BIKE BIZ REVOLUTION

July 12th, 2022

12:45h - 18:00h

 

SHARING KNOWLEDGE AND INDUSTRY EXPERTISE

BIKE BIZ REVOLUTION - Conference for Visionaries will once more be a crucial part of the EUROBIKE week. Building on the great success and approval of the last years we gather once more the most crucial players throughout all branches of the bicycle industry to bring them together with carefully selected experts. On July 12th, we discuss the future of bicycle business. BIKE BIZ REVOLUTION takes a daring look on the changes and challenges throughout the bicycle industry.

PROGRAM 2022

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SPEAKERS 2022

Christiane Varga

Christiane Varga works as a trend and futurologist in Vienna and deals with the different facets of the question "How will we live in the future?". She is a lecturer and author of numerous publications. She studied sociology at the Ludwig-Maximilians-University in Munich and today teaches the subject "Design Research" at the FH Joanneum in Graz. She is convinced: In order to deal with a complex present - and future - silo thinking is passé.

 

Ingo Kucz, White Octopus GmbH

White Octopus GmbH

Elsa Homann, GfK

Elsa Homann, Mobility Expert at GfK, analyzes current macro trends and provides data-based insights on how retailers and manufacturers can set themselves up for success in these volatile times.

Jule Bosch

Jule Bosch is an independent innovation consultant, founder and author. Based on megatrends and design thinking, she challenges the status quo and ensures, both in consulting projects and with her own ventures, that sustainability is recognized as a disruptive and therefore, above all, as a business potential. With her partner, she founded the award-winning biodiversity startup Holycrab! and wrote the book "ÖKOnomie", published by Campus Verlag.

Frank Föge, Zuora

Frank Föge is Country Manager Germany & Austria at Zuora. His expertise in the consulting environment and his IT and software know-how make him a sought-after contact for digital transformation. Zuora is a specialist for cloud-based subscription management solutions that enable companies to manage their subscription data. 

 

Colja Dams, VOK DAMS

Colja Dams is owner and CEO of VOK DAMS worldwide, an international agency that has been at the forefront of the events and live-marketing industry since 1971 with currently 300 employees working at 19 offices in 12 countries. Its many international awards and distinctions confirm VOK DAMS' reputation.

Colja's passion has always been to drive innovation in communications, to discover potential in new technologies and to break new ground. In so doing he continues to pave the way for innovation in live-marketing and events, in creating wow-moments and inspiring audiencesm, be it virtual or live, in live in person, remote or hybrid.

Tyler Benedict, Bike Club

Tyler created and built Bikerumor.com into the world's largest cycling tech blog. Now, he's bringing his deep industry connections, digital content expertise, and years of consumer product marketing experience to Bike Club. As co-founder, Tyler is leading the charge on the first-ever fully decentralized global cycling community, leveraging WEB3 tech to create the future of cycling clubs, free & open to all, without gatekeepers, where riders own their privacy & build value by riding their bikes.  

FOUR YEARS BIKE BIZ REVOLUTION

REVIEW ON THE TOPICS OF 2021

THESE ARE THE BIKE BIZ REVOLUTION TOPICS FOR 2021

SUPPLY CHAIN

Moving production back to Europe is a widely-discussed topic that has gained traction during the coronavirus pandemic. Rising transport costs, longer delivery times, raw material shortages or broken agreements with suppliers – there is a long list of acute problems. Not to mention political changes, such as Germany’s new supply chain legislation whose implications remain as yet unclear, rising wages in Asia and China’s environmental policy. Production in Portugal, Slovakia, Poland and Bulgaria is expected to solve many of the problems. However, will these changes be able to cope with the next major impact? What is the economic outlook for raw materials and production trends? 

NEW BICYCLE MARKETS

Demand for e-bikes in Germany has increased dramatically. Is the trend set to continue or is the bubble going to burst? It’s certainly time to be thinking about new markets. E-bikes have strong international potential. What does it take to explore new markets? The development of sports during the coronavirus pandemic provides a good example: e-cycling has large numbers of new adopters, including in the White House. However, while the new sport is booming, it still has traditional problems to overcome. How to identify and develop tomorrow’s new areas of business today?

MOBILITY AND MOBILITYMIX 

Is there still potential to develop bikes further? Digital networking is now a major factor in the world of two-wheeled transport. Digital natives are connecting bikes in new and innovative ways. Mobility is a service, and bikes need to be in the right place at the right time. Bikes and e-bikes are just one ingredient in the new mobility mix. Sharing is the future! But who will be behind it? Is the automotive industry going to discover bikes? And what role will bikes play in the world of autonomous transport? The future is wide open – to be discussed.

REVIEW ON THE TOPICS OF 2020

THESE WERE THE TOPICS OF BBR 2020

MOBILITY 2025

The various restrictions in the general mobility behaviour in the wake of the CORONA pandemic have brought many people back on their bikes. Even during the lockdown, in various countries many bicycle workshops were allowed to be open, to at least secure bicycle mobility. During this time the bicycle infrastructure was adapted and modified in many cities and municipalities in an unbureaucratic and uncomplicated manner. Development, planning and implementation that would otherwise have taken month and years were done within a couple of days. The bicycle has now gained system relevance. How will this development change mobility overall in the next few years and what will it look like?  Read more about the increase of traffic here.

GREEN TAIL WIND FOR BICYCLES

The bicycle manifests itself as highly popular eco-friendly and green mean of transportation. The sales figures of the last few years speak in favour for the emission-free version of transport. In many debates it is seen as one mobility solution for the future and as the key against congested city centres. Yet, how is it possible to combine the eco-friendly image of bicycles with the social debate around environmental pollution, protection, and sustainability. Where is the consent of the bicycle’s green image with production conditions in the Far East or the recycling of e-bike batteries? How long will the green tail wind last? What needs to change that the bicycle can benefit from its green advantage in the future too?

BIKE BIZ 2025

Supply and demand - even during the CORONA pandemic, bicycle sales continue to climb steeply. And the stationary bicycle retail is experiencing a small renaissance - long queues in front of the bicycle shops are not uncommon. Whether it is the small stationary specialized retailer, online retailers, marketplaces, direct-to-customer retailers or other platforms, many of them have difficulty coping with the increasing demand. At the same time, Decathlon is opening one megastore after another, regardless of the current situation. Anyone looking into the future will ask themselves about who will be the winners and losers of the crisis. How will retail change in the coming years? Which distribution channels and platforms will establish themselves and who will use them and how - Decathlon, Rose, BICO or even Google, Amazon, Alibaba or will the stationary bicycle retailers prevail? Read more about the cycling retail in times of CORONA here.

Interviews about the topics of BIKE BIZ REVOLUTION

YOUR CONTACT

Johannes Schürle

Johannes Schürle

Key Account & Retail Services

fairnamic GmbH

+4975419599525

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