Free expert knowledge


When: 13.07.2022 - 17.07.2022

The EUROBIKE ACADEMY will again be an integral part of the supporting programme this year. 

Contents, topics, speakers and further information will follow in the next few weeks.

Identifying and exploring current trends and expanding the knowledge base is an important part of any professional trade show. And the EUROBIKE ACADEMY is just the right platform. With its free programme of talks, workshops and seminars by speakers who are all experts in their field, its helps spread knowledge and expertise about the most important bike topics. Whether retailer, manufacturer, development manager or bike technician – there is something for everyone.

Cycling is our Mission with this claim, the 30th EUROBIKE, the world's leading trade fair for the bicycle industry will take place in Frankfurt for the first time this year. From 13.07.2022 to 17.07.2022, the industry will meet to exchange ideas at Messe Frankfurt.
But EUROBIKE is much more than just the exhibition of products and ideas in the halls. In a diverse supporting program, it offers discussion and information platforms on the subject of bicycles and mobility.

The EUROBIKE ACADEMY has been our platform for years to place, launch and discuss industry-relevant topics in the categories Marketing, Retail, Trends & Change and Digital & Technology. 
From 13.07.2022 - 15.07.2022, the EUROBIKE ACADEMY will focus primarily on topics for trade visitors. On 16.07. and 17.07.2022, the focus will then be on topics and presentations for the end user.


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Selling bikes is all about specialist retailers. However, customer requirements are changing. Exclusive service is now more important than ever. Whether in the workshop, or on the sales floor – differentiating yourself from the competition is the name of the game. Successful retailers keep a keen eye on the road ahead – and keep up with the latest developments. Long-term strategies and tools are the key to ongoing, sustainable growth. 


Well-structured websites are vital. They are the new shop windows. However, customers now expect more. Sales and support by live video and chat proved successful during the Corona lockdown. Yet increasing digitalisation is just one part of the equation. Local service and clear availability are also important factors. Thanks to new marketing tools, manufacturers and retailers can now get to know their customers better and do more to meet their online and off-line expectations and requirements.


Industry Developments

From 3D-printed bike frames to four-wheel e-bikes – we have seen a number of exciting technological developments in recent times. Yet, bike development is still in its infancy. The effects of the Corona pandemic have had a major impact on mobility – bicycles are now an even more important link in the mobility chain – in addition to the sporting role they play. Now is the time to set the agenda for the future – including when it comes to sustainability.


Digitale trends for the industry

Is owning your own bike still relevant? Leasing, sharing and other subscription services are strongly increasing in demand and redefining the bike market. Inter-modular transport concepts are opening up new possibilities. Linking micromobility with the smart phone is an important component. Digital options make users more independent. The automotive industry is already well on the way in this respect – but how do you benefit from all this as a company in your day-to-day business?


Johannes Schürle

Johannes Schürle

Key Account & Retail Services

fairnamic GmbH