Sept. 2, 2020


The COVID19 pandemic shifted planned innovations and product launches to uncertainty but showed us the importance of the bicycles a resilient mode of transport. Therefore, the bike can be viewed a crisis winner. What are the consequences for the Start-Ups and innovation in the cycling sector? What role do analogue and digital services play in creating resilient business models? How do we enlighten the chances and cover the risks?


What are the latest innovations in the bicycle industry? What are the current challenges and what does it take to advance important new products and developments? The Digital Start-Up & Innovation Day on 2 September will be answering precisely these questions and bringing bike industry start-ups, innovation labs, visionaries and forward thinkers together to discuss analogue and digital services.

“Analogue and digital services”


From leasing, renting and sharing or insuring and parking through to secondary marketing – bicycle industry services are diverse and numerous. These areas have revolutionised the market in recent years with disruptive approaches and many new providers. On the Start-Up & Innovation Day, we’ll be talking to various pioneers of the future about the importance of services. 

Services and Hardware 

New services and service concepts are posing hardware ever greater challenges. Sustainability is simultaneously an important topic and the current pandemic is forcing the industry to reconsider issues such as manufacturing location and supply chains. What are the new trends in product design and do they already accommodate these new services? 

Services and Cooperation

Service provider or system supplier? What do companies actually need to cover in-house and where should strategic partnerships come in? What obstacles might hinder such a cooperation and how do these kinds of projects become successful? Are business cooperation models robust enough? We’ll be looking at two case studies to consider how different organisations can work together successfully.

Program: Schedule


Time Presentation/Workshop/Panel  
10:00 - 10:05 Opening  Stefan Reisinger, Head of EUROBIKE
10:05 - 10:15 How is the innovation in Start-Up Cycling industry doing during COVID19? Daniel Hrkac, VELOBIZ
10:15 - 10:45 Where can Start-Ups get help - where gets innovation funded? N.N.
10:45 - 11:30 DATA on cycling services Wasilis von Rauch, Bundesverband Zukunft Fahrrad (BVZF e.V.)
11:30 - 12:15 New trends in Frame Design and Sustainability, local Production, circular exonomy

Norbert Haller ID Berlin, Michael Müller VELOSIONE

12:15 - 13:00 Cooperation before competition for more customer benefits Christian Anuth, haveltec, Jonas Kremer, Citcar
13:00 - 13:30  Networking Lunch break  
13:30 - 14:30  Panel Discussion: How to promote the right ecosystem for services and trends? Sofia Gerung, VanMoof
Stefan Weißfloh, Velofactur
14:30 - 15:30 Meet & Greet  

Subject to change

Prorgam: More Information

We are kicking off with the current state in the cycling sector -  how does it look for innovation currently? What are the major challenges and what do we need to create and foster future developments? A pre-survey showed that young enterprises or innovation driven companies require a solid funding base, which got fragile during the pandemic.

In the second session we are focussing on financial support schemes from public funds and alternative finance models.

The core sessions are focussing on services in its entire scope of diversity, leasing, renting or sharing instead of owning, insuring, parking and second cycle business models. The focus is no longer on the hardware product but on the customer’s comfort as we have seen in other sectors. Wasilis von Rauch (BVZF) will explain why the connection and collaboration between services is essential.  

Still, the hardware product will further exist and requires new preconditions. What are the trends in frame design to fit different customer needs? How does the products choice change and what role will local supply chains play? Norbert Haller from ID Berlin will discuss with Michael Müller from Velosione on the future trends on hardware and in production. 

Another observation is that hardware and service companies are joining forces. Is this actually more resilient to start a business model based on collaboration? We will examine different examples and what is essential for successful business cooperation.

Networking in digital times? We will use the lunch break to get to know each other. Well, it is not the same as meeting face-to-face but we want you to get to know the other participations and get valuable contacts.

For the panel discussion we will shed light on the right ecosystem to create successful services connected to the bicycle. Part of the panel discussion will be VanMoof and Velofactur as early movers in new services and system providers, as well as  representatives from the bicycle and automotive sector. More information will follow the coming weeks., Stay tuned!
For the first time the Start-Up & Innovation Day will be held digitally and virtually. The EUROBIKE Tradeshow got postponed from the original date in September to November 24th -26th. We will broadcast the Start-Up & Innovation Day from the EUROBIKE Studio, most of the speakers will be remote as well. So you can easily join us from your home or your office and interactively engage in the panels, pitches and presentations. 

The winners from the Start-Up Pitches and the EUROBIKE Start-Up Award will be awarded in November and we also plan a live networking theSstart-Up Area then.


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Isabell Eberlein

Isabell Eberlein

External Advisor - TRAVELTALK

Velokonzept Saade GmbH

Johannes Schürle

Johannes Schürle

Key Account & Retail Services

Messe Friedrichshafen