Conference for Visionaries

BIKE BIZ REVOLUTION

01. September 2020

 

SHARING KNOWLEDGE AND INDUSTRY EXPERTISE

BIKE BIZ REVOLUTION - Conference for Visionaries once more gathers the most crucial players throughout all branches of the bicycle industry to bring them together with carefully selected experts. On September 1, it discusses the future of bicycle business. COVID-19 has changed everything. The effects and consequences of the pandemic are still far from clear. The BIKE BIZ REVOLUTION takes a long, hard look at the changes taking place throughout the bicycle industry.

SLIDES: BIKE BIZ REVOLUTION 2020

Download the slides of the presentations of the BBR2020 here.

THE TOPICS OF BBR 2020

MOBILITY 2025

The various restrictions in the general mobility behaviour in the wake of the CORONA pandemic have brought many people back on their bikes. Even during the lockdown, in various countries many bicycle workshops were allowed to be open, to at least secure bicycle mobility. During this time the bicycle infrastructure was adapted and modified in many cities and municipalities in an unbureaucratic and uncomplicated manner. Development, planning and implementation that would otherwise have taken month and years were done within a couple of days. The bicycle has now gained system relevance. How will this development change mobility overall in the next few years and what will it look like?  Read more about the increase of traffic here.

GREEN TAIL WIND FOR BICYCLES

The bicycle manifests itself as highly popular eco-friendly and green mean of transportation. The sales figures of the last few years speak in favour for the emission-free version of transport. In many debates it is seen as one mobility solution for the future and as the key against congested city centres. Yet, how is it possible to combine the eco-friendly image of bicycles with the social debate around environmental pollution, protection, and sustainability. Where is the consent of the bicycle’s green image with production conditions in the Far East or the recycling of e-bike batteries? How long will the green tail wind last? What needs to change that the bicycle can benefit from its green advantage in the future too?

BIKE BIZ 2025

Supply and demand - even during the CORONA pandemic, bicycle sales continue to climb steeply. And the stationary bicycle retail is experiencing a small renaissance - long queues in front of the bicycle shops are not uncommon. Whether it is the small stationary specialized retailer, online retailers, marketplaces, direct-to-customer retailers or other platforms, many of them have difficulty coping with the increasing demand. At the same time, Decathlon is opening one megastore after another, regardless of the current situation. Anyone looking into the future will ask themselves about who will be the winners and losers of the crisis. How will retail change in the coming years? Which distribution channels and platforms will establish themselves and who will use them and how - Decathlon, Rose, BICO or even Google, Amazon, Alibaba or will the stationary bicycle retailers prevail? Read more about the cycling retail in times of CORONA here.

MORE INSIGHTS OF THE INDUSTRY

Catching interviews with our speakers of BIKE BIZ REVOLUTION and other industry insiders

PROGRAM & SPEAKERS 2020

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CONTACT

Johannes Schürle

Johannes Schürle

Key Account & Retail Services

Messe Friedrichshafen

+497541708432