EUROBIKE 2021 schedule is up and rolling

Road map ready: EUROBIKE 2021 scheduled for September date – New format “EUROBICO – Order & Preview Show” with BICO in July in Frankfurt am Main

Friedrichshafen – Secure planning ahead with a trade fair schedule for the international bike industry. After virtually all events were cancelled this year due to Corona, Messe Friedrichshafen has a road map ready to ensure fundamental personal contact in the international bike community for 2021. The 29th edition of EUROBIKE will take place in Lake Constance as the main industry meeting point next year from Wednesday 1 to Saturday 4 September 2021. New and in advance: together with retailer association BICO, the EUROBIKE organisers are holding the “EUROBICO – Order & Preview Show” as a B2B and media season kick-off event from 24 to 26 July 2021 on the trade fair showgrounds in Frankfurt am Main.

“Covid-19 has turned the international bike industry and its events upside down this year. Despite the current imponderables and differing requirements from industry players regarding format, timing and target group, we are delighted to announce our plans for next year that include an even wider range of participation options. With our new EUROBIKE 2021 concept, we are making it possible to plan ahead with certainty and creating target group-specific, secure meeting points for an international audience,” says Klaus Wellmann, CEO Messe Friedrichshafen.

In 2021, the 29th edition of EUROBIKE, the leading trade show, is based on the established, proven twin foundations of promoting professional exchange and strengthening dialogue with consumers. As such, it takes place as a combined trade fair and public trade show from 1 to 4 September 2021 in Friedrichshafen. The first two days (Wednesday/ Thursday 1-2.9.) are open to international trade visitors only, day three, (Friday 3.9.) is a mixed day for trade visitors and end consumers, while the final day (Saturday 4.9.) is a public open day with festival events, demonstrations, races and test rides. The day prior to EUROBIKE, Tuesday 31 August, the industry summit at Lake Constance kicks off with a comprehensive live and digital programme for international media representatives, institutions, associations and politicians.

“We’ve scheduled EUROBIKE 2021 at its familiar point in the industry calendar and are responding to the strong call from many customers to strengthen the appeal to end consumers. The combination of international B2B platform and end consumer festival, paves the way for a successful EUROBIKE with its USP as an international meeting point with a wide range of manufacturers and products, plus a unique atmosphere,” explains Head of EUROBIKE, Stefan Reisinger. “Our scheduling offers constant planning security during and after corona time. And due to our show dates later in the year, greater participation opportunities for our global customers are to be expected.”

Before the EUROBIKE itself, there’s a new event in 2021 – the “EUROBICO – Order & Preview Show”. Together with retailer association BICO, EUROBIKE’s organisers are holding a B2B and media event for the first time at the trade fair grounds in Frankfurt am Main from Saturday 24 July to Monday 26 July 2021. BICO third-party vendors, selected complete bike manufacturers and specialist retailers from Germany, Austria and Switzerland and trade journalists will be meeting here at the start of the 2022 order season and to see the latest innovations from the coming model year. “By combining a retail/order fair and a media event, we’re offering a completely new trade show platform at exactly the right time for complete bike manufacturers and specialist retailers. We have deliberately limited the number of exhibitors and visitor, to give us the greatest possible chance of going ahead with regard to Corona and to have more manageable visitor numbers, principally from German-speaking countries,” says Stefan Reisinger. Jörg Müsse, managing director BICO Zweirad Marketing GmbH adds: “Now is the right time to take the highly successful BIKE&CO order days to a new level. Working together with EUROBIKE, BICO can now answer the call from brand manufacturers for a central location with sufficient capacity. Messe Frankfurt also has the required perspective potential.” The Urban Mobility Media Days will be an integral part of the new “EUROBICO – Order & Preview Show”, where the bike as the increasingly electric powered mobility solution of the future takes centre stage in the media.

The new 2021 bike season gets under way at VELOBerlin as Europe’s number one public bicycle event on 8/9 May in the German capital. To ensure a safe and secure event, VELOBerlin will take place completely outdoors, on the Tempelhof airport grounds. This is the same location where the test and demo events were held at the show’s last edition. For 2021, there is a larger exhibitor area and the event has moved to the weekend in early May (Saturday/ Sunday 8/9 May).

Looking ahead to the coming season, Stefan Reisinger says: “With regards to scheduling, concept, target group address and location, all our 2021 EUROBIKE events are positioned differently. As such, we meet the wide-range of requirements from the industry in the best possible manner and are able to offer tailored customer solutions.”


EUROBIKE 2021 trade show dates overview:

8 - 9 May 2021: VELOBerlin, Tempelhof Airport, Berlin

24 - 26 July 2021: “EUROBICO – Order & Preview Show” together with BICO,
Messe Frankfurt am Main, Participation information will follow in January 2021.

1 - 4 September 2021: EUROBIKE, Messe Friedrichshafen. Exhibitor registration starts: 14 December 2020.

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