Eurobike and Komoot: Turning the Hype Up for Cycling Together
Eurobike and komoot join forces for international bike trade fair on July 13 to 17, 2022
Frankfurt – Whether it's a gravel adventure or the route to the workplace, a cycling holiday or an evening ride: Cycling is a lifestyle which helps us discover new things every day and gain unforgettable experiences. With the common goal of getting even more people interested in cycling, the platforms komoot and Eurobike are joining forces for the premiere edition of the bicycle and mobility world performance show in Frankfurt from July 13 to 17, 2022. The partnership will provide a stage for various offers and activities.
The mission is clear: The well-known platform for outdoor adventures, which unites 27 million users worldwide and is every cycling fan's faithful companion, shall reach even more people on the occasion of Eurobike 2022. "As an official Eurobike partner for routing and navigation, we want to guide the guests through the new Frankfurt location and inspire them with social rides and after-fair tours to take trips to the region," says komoot Senior Marketing Manager DACH Eva Kuprella. Katja Richarz, Eurobike program curator, adds: "komoot not only enables us to present our diverse touring activities, together we also invite to bike and festival experiences."
Navigating your way through Eurobike with komoot
In addition to 1,500 exhibitors, tens of thousands of experts and bicycle fans from all over the world are expected to attend the premiere of the new Frankfurt location in celebration of the most important get-together of the bicycle and mobility industry. By setting up special Eurobike lanes between central locations such as the main railway station and the trade fair grounds as well as the events at Mainkai, the partners offer all guests the possibility to effortlessly cycle between the locations. But also from other places komoot helps you find the most beautiful routes passing by landmarks and far away from the main roads, in no time at all.
Apart from the Eurobike lanes taking you to and from the fair grounds, the komoot tour collection, which was created specially for the leading trade fair, includes also interesting suggestions for evening rides on a gravel, road or touring bike to relax after spending a busy day in the exhibition hall. Cycling tours are best enjoyed in a group, which is why exhibitors, clubs and initiatives offer over 40 guided excursions, so-called social rides, the routes of which are published in the collection. An overview of all tour collections can be found in the newly created Eurobike partner profile: https://www.komoot.com/user/eurobikeshow
The Eurobike-Lanes: https://www.komoot.com/collection/1617693/eurobike-lanes
The After Fair Tours:: https://www.komoot.com/collection/1619415/ride-after-a-visit-to-the-trade-fair-eurobike-after-work-tours
Supporting program with cycling adventurer Jonas Deichmann
Besides the tour platform, komoot will also make an important contribution to the Eurobike trade fair and conference program. With "Rider's Lounges powered by komoot" at Portalhaus next to the fair grounds and at Eurobike City at Mainkai, the adventure platform establishes meeting points for the departures and arrivals of the Social Rides as well as for relaxing and exchanging cycling experiences.
During the Festival Days over the weekend, the world record holder, long-distance cyclist and komoot ambassador Jonas Deichmann will be visiting the event to present his new book "The Limit is Just Me" about his world record triathlon around the globe. Fans can see the social media star up close and in action during his two-hour gravel tours around Frankfurt.
The partners also work together as part of the Travel Talk and Gravel Talk specialist conferences. Experts from komoot will be on stage to discuss the topics of offers and services for new target groups in tourism as well as the gravel cycling infrastructure.
About komoot:
Komoot is the largest and fastest-growing digital platform for adventure and outdoor enthusiasts worldwide. Its mission is simple: enabling unique adventures for everyone.
The mobile apps and the digital platform offer advanced route planning and navigation tools. With its unique content, the komoot community feed inspires over 27 million users to discover nature and share their experiences and recommendations with others.
Media contact: Eva Kuprella, eva@komoot.de
About Eurobike:
Eurobike is the central platform of the cycling and future mobility universe. Together with visionaries from politics, business, society and the mobility industry, it creates space for communication, new ideas, change of perspective and strong partnerships for innovative mobility solutions and new business models. With Eurobike, the booming and rapidly changing bicycle and future mobility industries have found a common platform. It sets new standards and identifies key topics in the areas of sports, leisure, health and mobility, evolves continuously and brings the global community together live. Eurobike 2022 will take place on the fair grounds of Messe Frankfurt from July 13 to 17, 2022. Find out more at www.eurobike.com.
About fairnamic GmbH:
With the founding of fairnamic GmbH, the trade fair companies Frankfurt and Friedrichshafen are sealing a partnership focusing on innovative mobility. The market position in the future markets of bicycles, e-bikes, micromobility and general aviation is strengthened by pooled expertise and market knowledge, global positioning, brand strength as w
oursell as speed. The joint venture focuses on the EUROBIKE and AERO brands and their satellites. The objective is to expand and further develop the two leading trade shows.