Hello Future: A Strong Visual Appearance Marks the Start of a New Era
Eurobike 2022 presents itself with new key visual and new claim
Frankfurt – In terms of content, visuals and communication, the leading global trade show for bike business is reinventing itself in Frankfurt am Main. As a meeting place for manufacturers, retailers, media and fans alike, Eurobike is traditional trade show and trendsetting think tank at the same time.
With a full program that goes far beyond a classic trade show, Eurobike inspires, designs, guides and interconnects the bike and future mobility industry – inviting, engaging, and trendsetting. A new key visual and a new claim represent a departure into a new era.
The key visual in bright yellow and magenta is formally derived from the figurative mark. The abstract two-wheeler is bound to attract a lot of attention around the topic of urban mobility. With visual associations such as a colon, binoculars, or the concept of dialog, the key visual serves as an ideal projection surface. The dual circle is used as a living graphical element, can be used as a surface for text or images, as a browser favicon or as an app icon.
The characteristic Eurobike color DNA has been enhanced by a striking color gradient from yellow to magenta. With this, the trade show's visual identity takes its next evolutionary step towards the future. The new claim underlines this development: "Hello Future" is an optimistic look forward and at the same time extends a friendly invitation to everyone to participate in shaping the future with new mobility concepts. Hello Frankfurt. Hello Future.
"The new visual identity perfectly matches our ambitions to further develop the trade show conceptually," says Stefan Reisinger, general manager of Eurobike organizer fairnamic.
The new Eurobike key visual was created and designed by Poarangan Brand Design & Consulting in Frankfurt.
The 30th Eurobike is open from Wednesday, July 13, to Sunday, July 17, 2022 from 9 a.m. to 6 p.m. Public days: Saturday and Sunday. For more information, go to: www.eurobike.com.