Press Releases

Eurobike 2027: New Date and Strong Commitment to the International Industry Platform

In response to extensive feedback from the international bicycle and ecomobility sectors, Eurobike is setting the course for its future development. The 35th edition will take place from June 30 to July 2, 2027, at the Messe Frankfurt exhibition grounds. Going forward, Eurobike will be held annually as the international B2B platform for the bicycle and ecomobility industry, covering the entire value chain.

More Momentum Than Ever: The Global Bike Industry Answers Eurobike’s Call to Frankfurt

Despite a challenging environment shaped by economic pressures, industry policy dynamics, and climate-related factors, participants at Eurobike 2026 are drawing a surprisingly positive conclusion.

Eurobike Awards 2026 Honor the Most Innovative Products in the Bike and Mobility Industry

For the 20th time, Eurobike has presented its prestigious Eurobike Awards. In 2026, a total of 22 awards were given to products across seven competition categories, including seven Gold Awards for especially outstanding and innovative solutions. In addition, a Green Award was presented for a remarkably sustainable product made in Germany, and a Start-Up Award went to an Australian newcomer.

Matthias Pietsch Appointed Show Director of Eurobike

Eurobike is strengthening its management team: Matthias Pietsch will assume the role of Show Director of Eurobike as of June 24, 2026. With the long-standing event and industry expert, the leading trade fair for cycling and ecomobility has gained a proven expert on the national and international bike ecosystem.

High-Level Political Participation at Eurobike

The 34th edition of Eurobike has been officially opened with a ribbon-cutting ceremony. For the fifth time, the leading international cycling and mobility industry trade fair is being held in the Main metropolis.

Eurobike Spotlights International Dialog, Innovation and a Sharper Profile

– At the opening press conference of Eurobike 2026, the leading international trade fair presents key trends, growth potential and its future direction. With its realignment from 2027, Eurobike is sharpening its profile as Europe's leading B2B platform for the bike business, ecomobility and innovation.

Eurobike Festival: See World Stars, Test New Bikes and Celebrate Cycling Culture

From June 24 to 27, 2026, the international B2B cycling community will gather in Frankfurt for the 34th edition of Eurobike. Around 800 exhibitors from over 40 countries, spanning the entire value chain of the bicycle and ecomobility industry, will present their products and solutions. On Friday, 25. June, from 12 noon and on Saturday, from 9 a.m. to 6 p.m., the doors will also open to the general public.

Big Wheels, New Perspectives: How Eurobike Makes Trends Visible

Wheel size is a key parameter in the world of cycling. Currently, 32-inch is being intensively discussed as a potential next step in the development of gravel and mountain bikes.

Eurobike Award 2026: Expert international panel meets in Frankfurt – focus on design, quality, and functionality

For the 20th time, an international panel of experts at the Eurobike Awards in Frankfurt has assessed particularly innovative products and solutions from the cycling and ecomobility sectors. Over two days, the experts examined, tested and discussed the new products submitted at the creative venue ‘Massif Naïv’ in Frankfurt.

Dialogue Leads to Commitments: Strong Support for Eurobike 2026

Around half of the planned one-on-one interviews with market players from the bicycle and mobility industry – forming the basis for the conceptual realignment of Eurobike from 2027 onward – have already been conducted, and the Fairnamic team is gathering strong feedback and fresh ideas from the bike industry and its community.

Eurobike Award 2026: Submit Innovations From the Bike and Ecomobility Industry Now

• A distinguished expert jury will decide on the award winners • Participation possible until April 17, also open to non-exhibitors • Exclusive PR and marketing package for the award winners

Eurobike 2026 Strengthens Specialist Retail with a "Retail First" Focus

Eurobike 2026 will firmly focus on specialist retail: With "Retail First," the leading trade show will launch an exclusive program from June 24 to 26, 2026 in Frankfurt, offering free access, special services and a curated range of professional content. At the same time, the trade show is sending a strategic signal underscoring the great importance of the retail sector in a challenging market environment.

Eurobike Kicks Off Strategic Transformation With New Advisory Board

Fairnamic GmbH has initiated the strategic development of the world's leading trade fair with the constituent meeting of the newly established Eurobike Advisory Board on February 23. The board brings together leading national and international stakeholders to realign Eurobike in close cooperation with the industry and its individual segments.

A fresh breeze for Eurobike

The new management team at Fairnamic GmbH is continuing to engage in intensive discussions with national and international associations, partners and leading industry players about the conceptual development of Eurobike. The talks also focus on possible forms of cooperation. The trade show team is now presenting participating exhibitors and interested parties with a new hall concept and initial insights into this year's supporting program.

Management position at Eurobike joint venture filled by Messe Frankfurt manager

There is a leadership change at Eurobike organiser, Fairnamic GmbH, the joint venture between Messe Friedrichshafen and Messe Frankfurt.

Eurobike Launches Call for Contributions – Industry Voices Sought for Future-Oriented Discussions

Eurobike strengthens its role as a strategic platform and gives the industry a voice – Call for Contributions enables active participation in shaping relevant future topics – Submissions on trends and innovations are open until January 23, 2026

Eurobike and Cycle Cafe Strengthen Networking Opportunities for the Location Anniversary

Five years of Eurobike Frankfurt, five years of the Cycle Cafe Networking Hub – The central networking opportunity for friends and family of the bicycle industry – New offers for exhibiting companies

Eurobike Fulfills its Participation Commitment by Establishing an Advisory Board

Eurobike establishes Trade Show Advisory Board – Stephan Kurzawski, Member of Messe Frankfurt's Board of Management, assumes first Advisory Board Chairmanship – Advisory Board to foster continuous exchange and advise on strategic development

World’s Leading Trade Show: Eurobike Embraces Global Responsibility

Eurobike integrates valuable contributions from the national and international bicycle industry – Successful transformation as a joint process – Intensified dialogue with all industry stakeholders – No standalone Mobifuture event in 2026

Statement on the association's decision

Statement by fairnamic GmbH on current developments

Eurobike 2026: New Concept to Strengthen the Leading Trade Fair – More Compact, More Focused, More Economical

Trade fair duration shortened: Eurobike and Mobifuture to take place in Frankfurt from Wednesday to Saturday, June 24-27, 2026 – New participation models reduce costs – Eurobike focus on sport, everyday mobility and trade audience – Clear differentiation from the vehicle segment of Mobifuture

Eurobike 2025 demonstrates global appeal in a tense market environment

World's leading trade fair reaffirms its role as an international platform for cycling and ecomobility in a challenging market environment – The entire cycling world gathered in Frankfurt: 1,500 exhibitors, 31,270 trade visitors and 30,420 cycling fans – Eurobike and Mobifuture: Starting in 2026, two parallel event formats at Messe Frankfurt

Voices About Eurobike 2025

Eurobike Award 2025 for the most innovative products

37 Eurobike Awards awarded in ten categories – Nine Gold Awards for particularly outstanding products – Green Award for zero emissions – Start-up Award for innovative modular design

Quotes from the Eurobike Award winners

Here you find the statements of the Eurobike Award winners.

Eurobike 2025: Where visions meet market-ready solutions

Innovations at the intersection of cycling and future mobility – E- and bio-bikes as melting pots of innovation, design and technology – New vehicle concepts, urban mobility and sustainable innovations

Eurobike as a Future Laboratory for Mobility and the Market

The global bicycle ecomobility industry gains new confidence at the start of the leading trade fair – Transformation, tourism and technology at the Eurobike Media Kick-Off 2025

Eurobike 2025 celebrates gravel bike and off-road adventures

Bikes popular on gravel and asphalt – More and more people are gravel biking – Bikes and equipment create a new outdoor lifestyle

With space and events: Eurobike 2025 creates more space for the ecomobility future market

Diverse products in Ecomobility Hall 8 with Ecomobility Highlights special area – Attractive program tailored to commercial and private target groups at Business Days and Eurobike Festival – Important partnerships forged with Verkehrsclub Deutschland and 6th National Cycling Logistics Conference

Eurobike and Bike Europe partner to launch strategic tool: Global Bicycle Purchasing Index (GBPI)

Germany/the Netherlands – Key economic and sourcing data turned out to be essential to steer the industry in today’s challenging and volatile markets. The bicycle industry currently lacks this information to identify future market trends and a sourcing benchmark.

EUROBIKE Award 2025: The bicycle might be over 200 years old, but it’s as innovative as ever.

High-level expert panel of judges evaluate entries live in Frankfurt – 37 award-winning products from ten categories – Award ceremony 25 June – Trending solutions for urban mobility – Lösungen für urbane Mobilität trenden

Eurobike 2025: The Ultimate Festival for Bike and Ecomobility Fans is Just Around the Corner

Eurobike is the world's leading trade show for bicycles, mobility and innovation, featuring 1,500 exhibitors from around the globe – An experience for everyone: The Eurobike Festival inspires athletes, families and all those passionate about bikes and e-mobility – From spectacular show performances and extensive test rides of the latest models to hands-on activities and countless other highlights – there's so much to discover

Asiabike Jakarta 2025 concludes, strengthening its commitment to expanding green innovations

Asiabike Jakarta (ABJ) in collaboration with PERIKLINDO Electric Vehicle Show (PEVS) successfully concluded on 4 May 2025, after six productive days of business at the Jakarta International Expo (JlExpo).

Knowledge Transfer and High-Profile Networking: The Eurobike Specialist Program 2025

Leading trade show addresses global topics on the future of the industry – Impetus for broad-based partnerships

Wider appeal: Eurobike showcases the growing diversity of mobility companies

World’s leading trade show attracts more and more companies from other industries and newcomers to the exhibition grounds – Machine builder Engel showcases production of bicycle handlebars made using plastic injection molding live on the booth – Handmade Area combines innovation, personalization and knowledge sharing with dealers and trade show visitors

Eurobike Focuses on Specialist Trade

Trade show launches industry's largest specialist trade campaign – Prominent industry and service partners invite specialist dealers from all over Europe to a joint event in Frankfurt

Road to Eurobike: World's Leading Trade show with Significant Upgrade in the Performance Segment in 2025

Partnership: Team Vorarlberg presents itself in the Eurobike colors at leading international bike races – Increased focus on sports and performance area offers manufacturers exclusive access to a strong community – Sporty manufacturers find new opportunities and attractive locations for their target group in the Eurobike program

Eurobike Leaders' Night 2025: Investing in the Industry of the Future

Leaders' Night as an exclusive introduction to the leading trade fair - New insights and fresh perspectives with Baird Europe, Fundracer and speaker Benedikt Böhm

Eurobike Leaders' Night 2025: Investing in the Industry of the Future

Leaders' Night as an exclusive introduction to the leading trade fair - New insights and fresh perspectives with Baird Europe, Fundracer and speaker Benedikt Böhm

New at Eurobike 2025: Scandinavian Support and Adventure Area

Partnership with “Huginbiz” strengthens international brand presence at the leading trade show – Adventure Area as a new base camp for bike, outdoor and travel attracts a lot of interest

fairnamic expands Eurobike leadership team

Adrien Sockeel joins the team as "Head of Sales" – Trio for growth and internationalization of Eurobike