The bicycle moves into the fast lane

The bicycle is conquering every sphere of life – The press tour for the leading trade exhibition Eurobike previewed a number of innovations

Friedrichshafen – In its 28th edition, Eurobike once again confirms its importance as the leading trade fair for the international bike business: from 4 to 7 September 2019, more than 1,400 exhibitors will be showing their new products and innovations for the coming season to a trade public and bike fans. Some 150 new exhibitors testify to the current atmosphere of change in the bicycle and mobility market.

Before the curtains rise on Wednesday, a number of innovations have been included in a preview during the press tour one day before the start of the show.

Coboc: Kallio:Step-through e-bikes can still be elegant and chic, as the cult Heidelberg brand Coboc shows with its Kallio model.

Flyer AG: e-MTB and crossover: Dual battery and Performance Line Bosch CX drive: the Uproc3 from Swiss e-bike brand Flyer is state of the art in terms of e-MTB technology. And the Goroc4 is an exciting crossover model that combines the best of two product worlds: mountain bike and city bike.

SQlab: shorts concept: SQlab is fast becoming synonymous for ergonomic products in the bike sector. The company is now applying its expertise and scientific background to designing bike shorts for the first time – with great success.

SRAM: AXS technology: Digitalisation has long established itself in virtually every area of bike design. The best example of this is SRAM’s AXS technology. The system that connects electronic bicycle components and software heralds a new era.

ZEG: Sharea at A-N.T. stand: Neither new bike, nor new component. The ZEG is presenting the exciting new “Share Area” concept for a defined user group to share bikes. As such, the retailer organisation is becoming a mobility provider.

Eurobike 2019, the leading international trade show, opens from 4 to 6 September to trade visitors for three business days and for all bike fans on the Eurobike Festival Day on Saturday, 7 September 2019. For more information please visit and