Being present at EUROBIKE means being present in the bicycle market. This is where manufacturers meet decision makers, buyers, and journalists from around the world. Simply put, EUROBIKE is “the global platform” for the international bike industry, where trends are set, innovations are unveiled, people are perfectly networked, and products are presented to the media.

EUROBIKE 2021 will take place from Wednesday, September 01 to Saturday, September 04, 2021. For the first time, Friday, September 03 will be a combined day for trade visitors and the public. And also on Festival Day on Saturday, bike enthusiasts will have a great time at the show!

Be part of the next stage on our journey into the future. Present your company and products at the 2021 EUROBIKE, the world’s foremost trade show for the bicycle industry!

“There is a consistently positive response from ZIV members, the return to the later show date has been met with widespread approval. Trade visitors to the show are very interested and the discussions are high quality. This year we have also witnessed particularly strong resonance from the media and politics. This underlines the constantly increasing importance in the public eye of bikes, e-bikes and Eurobike, as the leading international tradeshow. Moreover, from the ZIV’s perspective, the newly created areas in the show for cargo bikes and start-ups should also be highlighted. We are convinced that this high level will continue in the long-term and be expanded in coming years.”
“We’re very pleased with how things have gone at Eurobike 2019. In particular, the high quality of talks and the noticeably positive and motivated mood in the industry has shaped this show. After some turbulent years, Eurobike 2019 has confirmed its role as the leading international show and the most important showcase for the bicycle industry to all other areas of society. In times where large sections of the world’s population are developing an ever-increasing awareness for sustainable and climate-friendly mobility, Friedrichshafen is the best opportunity to powerfully demonstrate what a major contribution bike riding can make to these objectives. Eurobike shows the solutions the industry has to offer to making bike riding more comfortable, more suitable for daily use and more attractive for broad sections of society.”
“For us, the September show date proved to be exactly the right time to conduct good business talks and simultaneously introduce the new season to end consumers. We are very satisfied. We regret that certain well-known bike brands were not exhibiting at Eurobike. The overall quality of contacts was very high and the trade fair was well attended. We would like to see Eurobike pursue the public day more consequently in future and open up the show further to end consumers, for example with a second day for end users.”
“For the Pexco brands R Raymon and Husqvarna Bicycles, we enjoyed a very positive Eurobike. It was our first major appearance on the international stage. We thought the mood was very good! All our teams – distribution, export, marketing and PR had back-to-back appointments the whole show. Both quantitatively and qualitatively, they were very satisfying Naturally, the majority of appointments were arranged in advance. In general, the public was very interested. Trade visitors and retailers were especially interested in new (digital) themes from Pexco – so there is also big potential to use the show as a platform in these areas. We’ll look more closely at our event planning for 2020, once Eurobike is over. However, fundamentally speaking, we do not intend to have a première only. Eurobike is the most renowned, leading international trade show in our industry – there is no comparable platform for presenting innovations and brands in such a manner. It is very important to us.”
“We’re particularly satisfied with the B2B-take-up and to meet many of our German retailers at Eurobike, but also receive visitors from other European countries and Asia. “We were delighted to receive a Eurobike Award for our e-road bike. And as a sport-orientated brand, we are very pleased to see the large numbers of people who are passionate about powering their bikes solely by muscle power.”
“Trade show visitors showed an extraordinary strong interest in our new innovations – this confirms that we are pursuing the right course. Both our new full system and extensions to our Brose Drive product family were received very positively. Our test bikes were constantly in use.”


1. Premium platform

Get your brand, product and personality in front of the global bike industry. Not being there means not being relevant. 

2. Community

Expand your network and enjoy a relaxed and professional environment in which to meet new contacts, clients, associates and media representatives. On-site & live at Eurobike and all year round

3. Trendscouting

Understand the market and explore new opportunities. Show the world your latest products and help move the industry forward. Be a part of the absolute world-leading trade fair!

4. Spot on

Take advantage of the 1,500-strong presence of media, bloggers and influencers from all over the world. This is where newcomers are promoted, stars are born and brand images are shaped.

5. Global

Meet exhibitors, trade visitors and media representatives from 100+ nations and create a global network to drive your business forward.

6. Business 

Sell your products to shops, distributors, agents, product managers and purchasing staff. Yearly attendance of 40,000+ trade visitors and industry professionals.

7. Event

Present your brand to 20,000+ bike enthusiasts on the Public Days, Friday & Saturday - generate leads and get first-hand feedback, while utilising the test and demo facilities.

8. More than a show

The EUROBIKE platform and events offer targeted business solutions for your individual needs- all year, on-site and digital.

9. Award-winning

The most prestigious recognition for your innovations and the one-of-a-kind competence and independent bicycle award. No (nasty) surprises and no hidden costs!

10. Exciting surroundings

Lake Constance is “made for you”. The perfect place for marketing opportunities such as customer side events, company get-togethers or team building measures.


Sandra Janjanin

Sandra Janjanin

Project Coordinator, Exhibitor Service

Messe Friedrichshafen


Melanie Riedmann

Melanie Riedmann

Project Coordinator, Exhibitor Service

Messe Friedrichshafen GmbH