Services and Know-how for retailers


After its successful start in 2017, the SERVICE AREA will once again pool products and services as a means of improving the marketability of bicycle products for retail and industry. Topics featured include merchandise management, logistics concepts and digital sales platforms, with insurance services, anti-theft security and ergonomics consultation rounding off the SERVICE AREA offering. 

As well as a broad range of exhibitors, the focused facility located in Hall 8 will offer a lounge for services such as in-depth consultations. A new feature this year will be a series of talks. In several short presentations given throughout the day, the exhibiting companies will provide updates on current issues and developments in the service sector.

Offering added value for customers - Selling bikes these days means more than just selling bikes.

Customers expect comprehensive service – before, during and after they purchase. The SERVICE AREA at EUROBIKE provides an overview of all the new trends in bike-related services and shows how retailers can benefit from them in day-to-day business.


Bicycle insurance is more than just protection in the event of theft – it’s a guarantee of mobility. Policies can cover the cost of a replacement bike, replacing stolen parts and also repairs of simple defects. For retailers, this can generate considerable additional revenue. It creates extra business on top of sales and subsequent bike servicing and repair orders.


Bicycle leasing has developed to become a lucrative area of business in recent years. The number of leasing bikes continues to increase. This is attracting new providers, who offer a wide range of services, including in some cases full fleet management for companies. The SERVICE AREA shows who can benefit and how. And what retailers need to be aware of when selecting a leasing partner.


An effective retail management system makes helps sales and workshop organisation. There are numerous different providers offering a wide range of functions and options – all tailored to exact requirements of individual retailers. Moreover, further IT solutions, such as bike fitting or digital workshop services, can also create additional revenue for retailers. The SERVICE AREA gives you an extensive overview.


Kathrin Ruf

Kathrin Ruf

Project Manager Exhibitors

fairnamic GmbH