Zero emissions - maximum emotion!

Cultural history and perspectives of bicycle tourism

Markus Lobis
lobis.it
professional colloboration platform bikePROS
coordinator of Cycmobility and SCHULE DES WANDELS

Categories TRAVEL TALK
Date Sept. 6, 2019, 10:35 a.m. - 11:00
Region Raum Berlin und Paris
Lecturer Markus Lobis
Website https://lobispartner.wordpress.com/

Although bicycles were initially expensive and a cycle trip was an exclusive venture, from the 1920s on and then during the post-war years, it experienced a strong upswing. After the peak of mass motorization and industrialized mass tourism, cycle trips are now experiencing a new heyday - not as a fad, but as a mega trend with enormous development potential. In the lecture, the factors that determine demand, the potential and requirements of a structural, communication technology, cultural and emotional-psychological nature are discussed, making reference mainly to the countries Germany, Austria and Switzerland.

Born in Bressanone, this trained hotel/tourism manager (Kaiserhof Meran) was the marketing and sales manager of various companies and worked as a PR and traffic consultant and organizer of major sporting events. As co-founder of the bicycle expert platform BikePROS and the association alpenRAD|mobil, Markus Lobis organizes specialist congresses on current issues of bicycle mobility planning such as “Cycmobility Innsbruck” and is a member of the working group for the management of the cycle route Munich-Venice.