The competitive edge

New opportunities in bike marketing and how you can capitalise on them

Daniel Macaulay
Brandwave Marketing

In English

Date Sept. 6, 2019, 2 p.m. - 2:45 p.m.
Region EUROBIKE Stage Foyer Ost
Speaker Daniel Macaulay

Marketing has evolved more in the past two decades than it has in the past two centuries. The pace of change is increasing exponentially and this is especially true of the sports market.
From new OTT media such as Facebook and Netflix to the new faces of ethical consumerism such as Plogging and GoodGym, based on his unique experience working with some of the world's leading sports brands, Daniel will identify the most important new trends and opportunities in sports marketing. He will demonstrate how the wider sports industry's greatest innovators are using these trends and opportunities to their advantage and most importantly, he will explain how you can utilise them yourself.  
Whether you are a brand, athlete, association, or retailer - if you want to get ahead of the sports marketing curve in 2019, this talk is essential EuroBike viewing.
There will be a short opportunity for Q&A after the talk.

Daniel is the Founder & CEO of Brandwave Marketing - one of the world's leading sports marketing consultancies and the chosen agency of many of the sports industry's leading brands including Adidas, BMW, Scott, Reebok, Les Mills, The North Face, Wiggle, and Salomon.
With a lifetime spent teaching and competing in sports himself, Daniel is passionate believer in the power of sport as a catalyst for positive change on multiple levels. He is also a respected speaker in the global sports industry with key note talks at conferences such as Web Summit, EuroBike, ISPO, Sweat, The OutDoors Show, Elevate, OIA conference, and EOG conference.
Daniel sits on the UK Sport & Outdoor Forum think tank, he is a mentor to fit-tech start-ups as part of UKActive's ActiveLab program, and he is part of the international judging panel for the annual Endorphin Sports Film Awards.
Growing up in Ireland, Daniel competed a Degree in Marketing and a Masters Degree in Business Studies. Following on from that, Daniel worked for 4 years as European Marketing Director for the iconic American surf brand, O'Neill. Daniel founded Brandwave 13 years ago and now spends his time consulting for key clients on their global B2B and B2C marketing strategies.