When tactics killed the strategy star
Developing a holistic commercial strategy for sustainable success. At some point in time, your business might be faced with the need to start a new chapter: an outstanding new opportunity like the potential entry into a new market segment, a revolutionary product or service offering or the appearance of a new customer need. Alternatively, pain points like too little revenue, increasing competitive activity or price and channel erosion might put your business under pressure.
What to do? We like thinking short-term and will throw tactics at the situation at hand rather than going through the process of holistic analysis, goal setting as well as strategy and execution definition across product management, marketing and sales.
Learn about the seven proven key elements for the development of a sustainable commercial strategy - for a successful next chapter.