Creating Innovation through knowledge transfer partnerships

Professor Geraint Florida-James
Edinburgh Napier University & Mountain Bike Centre of Scotland

In English

Categories WORKSHOPS & PRESENTATIONS
Date Sept. 5, 2019, 11 a.m. - 11:45 a.m.
Region EUROBIKE Stage Foyer Ost
Speaker Professor Geraint Florida-James
Website https://mtbcos.co.uk/

The Mountain Bike Centre of Scotland (MTBCOS) was set up in 2014 with a remit to grow knowledge transfer activities between the Scottish academic sector and the cycling industry. We will present the details of the model used in Scotland and illustrate examples of the benefits of knowledge transfer activities between academia and business.

Professor Geraint Florida-James of Edinburgh Napier University secured the investment to set up the Mountain Bike Centre of Scotland (MTBCOS) in 2014. He competes in Enduro MTB Racing and currently coaches elite riders competing in the Enduro World Series for Trek and Ibis Factory Racing Teams.