EUROBICO - Order & Preview Show

New and in advance: together with retailer association BICO, the EUROBIKE organisers are holding the “EUROBICO – Order & Preview Show” as a B2B and media season kick-off event from 24 to 26 July 2021 on the trade fair showgrounds in Frankfurt am Main.

Before the EUROBIKE itself, there’s a new event in 2021 – the “EUROBICO – Order & Preview Show”. Together with retailer association BICO, EUROBIKE’s organisers are holding a B2B and media event for the first time at the trade fair grounds in Frankfurt am Main from Saturday 24 July to Monday 26 July 2021. BICO third-party vendors, selected complete bike manufacturers and specialist retailers from Germany, Austria and Switzerland and trade journalists will be meeting here at the start of the 2022 order season and to see the latest innovations from the coming model year. “By combining a retail/order fair and a media event, we’re offering a completely new trade show platform at exactly the right time for complete bike manufacturers and specialist retailers. We have deliberately limited the number of exhibitors and visitor, to give us the greatest possible chance of going ahead with regard to Corona and to have more manageable visitor numbers, principally from German-speaking countries,” says Stefan Reisinger. Jörg Müsse, managing director BICO Zweirad Marketing GmbH adds: “Now is the right time to take the highly successful BIKE&CO order days to a new level. Working together with EUROBIKE, BICO can now answer the call from brand manufacturers for a central location with sufficient capacity. Messe Frankfurt also has the required perspective potential.” The Urban Mobility Media Days will be an integral part of the new “EUROBICO – Order & Preview Show”, where the bike as the increasingly electric powered mobility solution of the future takes centre stage in the media.


Saturday, July 24 to Monday, July 26, 2021


Showgounds Messe Frankfurt


A combination of retail/ order show and media event.


Registrations will be possible from January 2021